Wati is the world s leading WhatsApp-first conversational growth platform empowering businesses to build deeper customer relationships and accelerate revenue growth Trusted and loved by over 14 000 customers across 100 countries Wati has established itself as the premier choice for businesses leveraging WhatsApp and other messaging channels to connect with customers on their platform of choice In a world where real-time interactions drive growth Wati s story is all about business growth through conversations At Wati we believe that every conversation matters whether it s engaging a first-time prospect nurturing a qualified lead or deepening relationships with loyal clients We transform these conversations into opportunities for building relationships and strong relationships lead to increased revenue Our Platform The AI-native platform simplifies complex business operations by bringing all customer interactions under one intelligent roof Designed for scalability and ease of use our solution delivers a measurable ROI while adapting to businesses of all sizes from emerging startups to established enterprises Our Backing Partnerships Wati is proudly backed by world-class investors including Tiger Global Sequoia Capital DST Global and Shopify As a Premium-tier Partner of Meta Google and WhatsApp we maintain the highest standards of integration and platform excellence We re looking for a strategic and creative B2B Content Writer Marketer to join our marketing team In this role you ll create high-quality intent-driven content that fuels awareness demand generation and customer engagement You ll craft blogs e-books landing pages email campaigns and WhatsApp drips tailored to modern digital-first businesses What You ll Do Plan and write compelling content across key formats Blogs E-books and long-form resources Landing and campaign pages Email nurtures and newsletters WhatsApp drip campaigns Ensure all content aligns with brand voice messaging and business objectives Apply modern SEO best practices including optimizing for AI-influenced search behavior and LLM relevance Leverage social and owned channels to amplify content reach Use Google Search Console to monitor content performance and guide optimization Collaborate cross-functionally with demand gen product marketing and design teams Contribute to a structured scalable content system that supports rapid growth and localization Continuously test and iterate based on content performance data Qualities We re Looking For Deep Researcher Able to source and validate data from platforms like Statista Gartner Meta docs and government reports Understands the importance of fact-checking and EEAT principles Search Intent First Can instantly spot whether a keyword maps to TOFU MOFU or BOFU and crafts content structure accordingly not just based on keywords but true user intent Storytelling Ability Makes technical topics like WhatsApp APIs engaging Can write with empathy and clarity especially for case studies and success stories Clarity Simplicity Writes like explaining to a 10th grader Short sentences active voice and well-structured content with bullets where appropriate SEO Awareness Understands hub spoke interlinking content cannibalization and uses search-optimized headers that still sound natural CTA Smartness Places CTAs with intent aligning them with the funnel stage e g eBook for TOFU demo for MOFU pricing for BOFU Global Local Mindset Understands tone and messaging variations across geographies e g LATAM vs India vs Greater China Can tailor messaging by persona startup founder vs enterprise decision-maker Collaboration Friendly Works well with designers editors and SEOs Open to using internal templates Notion workflows and checklists Requirements What We re Looking For 5-7 years of experience writing B2B SaaS content with a focus on growth and demand generation Proven ability to create content that ranks resonates and converts Strong understanding of SEO fundamentals and AI-era search behavior Skilled at simplifying complex topics for different decision-makers Comfortable working in quick-paced cross-functional setups Strong editorial judgment attention to detail and consistency in tone Due to the volume of applications we regret that only shortlisted candidates will be notified

📌 Content Writer (Bengaluru)
🏢 WATI
📍 Bengaluru