We are looking for a results-driven Senior Digital Marketing Executive with 3–8 years of experience in planning, executing, and optimizing digital marketing campaigns across Google and Meta platforms. The ideal candidate should have hands-on expertise in performance marketing, conversion tracking, analytics, and SEO strategies to drive measurable business growth.

Key Responsibilities

- Plan, create, and optimize Google Ads campaigns (Search, Display, YouTube, and Performance Max).
- Create, manage, and optimize Meta Ads (Facebook & Instagram) campaigns.
- Set up and manage Meta Pixel, Conversions API (CAPI), and conversion tracking.
- Configure and analyze Google Analytics 4 (GA4).
- Implement and manage tracking using Google Tag Manager (GTM).
- Monitor campaign performance and optimize for maximum ROI, ROAS, and CPA.
- Conduct keyword research, competitor analysis, audience research, and audience targeting.
- Create and manage remarketing campaigns, custom audiences, and lookalike audiences.
- Perform A/B testing on ad creatives, landing pages, audiences, and campaign strategies to improve performance.
- Manage campaign budgets and allocate spend effectively across platforms.
- Prepare weekly and monthly campaign performance reports with actionable insights.
- Collaborate with creative, content, and web development teams to develop high-converting ad creatives and landing pages.
- Implement and optimize on-page, off-page, and technical SEO strategies.
- Conduct website SEO audits and recommend improvements.
- Monitor website performance, Core Web Vitals, keyword rankings, and organic traffic.




- Stay updated with the latest digital marketing trends, SEO best practices, AI tools, and search engine algorithm updates.

Required Skills

- Google Ads (Search, Display, YouTube, Performance Max)
- Meta Ads Manager (Facebook & Instagram)
- Meta Pixel, Conversions API (CAPI), and Conversion Tracking
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Performance Marketing
- Campaign Optimization & A/B Testing
- Remarketing & Audience Segmentation
- Keyword Research & Competitor Analysis
- Advanced SEO (On-page, Off-page, Technical SEO)
- Link Building & Schema Markup
- Core Web Vitals Optimization
- Microsoft Excel / Google Sheets
- Looker Studio (preferred)
- Strong analytical, reporting, and problem-solving skills

Qualifications

- Bachelor's degree in Marketing, Business Administration, Digital Marketing, or a related field.
- 3–8 years of hands-on experience in Digital Marketing.
- Robust expertise in Google Ads, Meta Ads, GA4, GTM, and SEO.
- Experience managing high-budget performance marketing campaigns.
- Google Ads and Meta Certifications are an added advantage.
- Excellent analytical, communication, and problem-solving skills.
- Ability to manage multiple campaigns, meet performance targets, and deliver measurable business results.

Preferred Experience

- E-commerce, Travel, Real Estate, Healthcare, Education, or Lead Generation industries.
- Experience with CRM integrations, marketing automation, and conversion rate optimization (CRO).
- Familiarity with AI-powered marketing tools and automation platforms.

Pay: ₹55,000.00 - ₹75,000.00 per month

Work Location: In person

📌 Senior Digital Marketing Executive (India)
🏢 Travels2020,2020homes,2020Shoppers
📍 India