Role Overview The Brand Designer will be responsible for building and maintaining the visual ecosystem of a brand across digital and physical touch points The role blends creative execution with strategic thinking ensuring that every asset from identity systems to packaging aligns with brand objectives audience insights and market positioning This position involves translating brand strategy into visual systems through research concept development prototyping and final execution Experience in packaging design is mandatory Key Responsibilities Develop comprehensive brand identity systems including logos typography colour palettes visual language patterning iconography and applications Create packaging concepts and final designs for consumer products with attention to structure compliance production and print processes Conduct brand research to understand market competitors audience and product positioning and apply insights to design decisions Contribute to brand strategy discussions aligning visual direction with brand architecture tone of voice values and marketing goals Convert brand strategy into scalable visual guidelines and brand manuals Design digital brand assets for web social email and campaigns Maintain visual consistency across touch points including marketing collateral presentations POS materials merchandise and UI elements Prepare final artwork for print production and digital release ensuring accuracy in specifications Collaborate with marketing strategy and product teams for integrated brand execution Support iterative refinement through prototyping stakeholder reviews and field testing Technical Skills Competencies Brand Design Strategy Brand Architecture Understanding Brand Research Insight Mapping Packaging Design Mandatory Typography Type Systems Colour Theory Visual Language Development Layout Design Composition Illustration and or Iconography added advantage Knowledge of Print Production Printing Processes Materials Digital Design for Web Social Asset Optimisation for Diverse Outputs Creation of Brand Guides Usage Manuals Experience 2-4 years in brand design or related graphic communication design roles Proven experience in packaging design mandatory Experience in agency studio or multi-brand environments preferred Job Type Full time Pay From 20 000 00 per month Location Lucknow Uttar Pradesh Lucknow Required Work Location In person