We are seeking a creative analytical and performance-driven social media PPC Manager to manage our brand presence and paid advertising across multiple platforms The ideal candidate will have strong expertise in organic social media management paid social ads Google Ads PPC content strategy influencer marketing and analytics This role focuses on brand growth lead generation campaign performance and ROI-driven marketing Key Responsibilities 1 Social Media Strategy Planning Build result-oriented monthly quarterly social media strategies Develop platform-specific growth plans for Facebook Instagram LinkedIn YouTube X Twitter Pinterest Threads Create and manage detailed content calendars 2 Content Development Execution Plan and coordinate creation of reels posts videos carousels and stories Write captions scripts and creative briefings Collaborate with design video and content teams Schedule content via Meta Suite Hootsuite Buffer 3 Social media Paid Ads Meta LinkedIn YouTube etc Manage lead generation traffic brand awareness and conversion campaigns Create custom lookalike audiences retargeting funnels and ad experiments Set up tracking pixel conversion API and events Optimize CPC CPA CTR ROAS and ensure cost efficiency Generate weekly monthly ad performance dashboards 4 PPC Google Ads Management PCC Added Manage complete PPC campaigns including Google Ads Search ads lead gen conversion-focused Display ads Remarketing ads YouTube video ads App promotion ads if applicable Keyword research using SEMrush Ahrefs Google Keyword Planner Landing page analysis A B testing Conversion tracking via GA4 GTM UTM parameters Reduce CPL improve Quality Score Bing Ads Optional Setup optimize Bing search campaigns Import ads from Google Ads optimize for separate audiences PPC Responsibilities Daily monitoring of campaign performance Budget allocation bid strategy optimization Competitor PPC analysis Reporting on CPC CTR CPA ROAS Quality Score Impression Share 5 Community Engagement Influencer Management Respond to messages comments and inquiries across social platforms Identify and collaborate with influencers and creators Track influencer deliverables engagements and ROI 6 Analytics Insights Reporting Track KPIs Reach Engagement CPL CTR ROAS Conversions Analyze data from Meta Insights LinkedIn Analytics YouTube Studio GA4 Run competitor benchmarking reports Present weekly monthly performance dashboards 7 Brand Building Campaign Execution Manage festival campaigns promotional events and product launches Ensure brand consistency across all digital touchpoints Utilize UGC to enhance trust and engagement Qualifications Requirements Bachelor s degree in marketing Digital Media Mass Communication or similar 2-7 years of experience in Social Media Management PPC Google Ads Strong knowledge of Meta Ads Manager LinkedIn Campaign Manager Google Ads GA4 and GTM Experience with Canva or basic design editing tools Solid analytical skills and ability to read campaign data Excellent communication multitasking and creativity Key Skills Social Media Strategy Execution Meta LinkedIn YouTube Ads PPC Google Ads Management Keyword Research A B Testing Community Management Influencer Partnerships Analytics Reporting Creative Copywriting Competitor Trend Research Contact Detail (phone hidden) Job Type Full-time Pay 30 000 00 - 40 000 00 per month Work Location In person

📌 Social Media Marketing Specialist (Tamil Nadu)
🏢 Guires Solutions
📍 Tamil Nadu