Job Summary
The Brand & Packaging Designer is responsible for developing and maintaining the company's visual identity across products, packaging, marketing materials, and digital platforms. The role ensures all branding is creative, consistent, and aligned with the company's business objectives.
Key Responsibilities
- Design logos, brand identities, and visual guidelines.
- Develop product packaging, labels, and print-ready artwork.
- Create marketing materials including brochures, catalogs, presentations, social media creatives, and advertisements.
- Design branding for new product launches and seasonal campaigns.
- Ensure consistency across all brand touchpoints.
- Coordinate with printers and packaging suppliers to ensure production quality.
- Maintain and organize design files and brand assets.
- Stay updated with branding, packaging, and design trends.
Qualifications
- Bachelor's degree or diploma in Graphic Design, Visual Communication, or a related field.
- 5–7 years of experience in branding and packaging design.
- Experience in the food, beverage, FMCG, or retail industry is preferred.
Skills
- Proficiency in Adobe Illustrator, Photoshop, and InDesign.
- Solid understanding of branding, typography, color, and packaging design.
- Excellent creativity, attention to detail, and communication skills.
- Ability to manage multiple projects and meet deadlines.
Key Performance Indicators (KPIs)
- Timely completion of design projects.
- Brand consistency across all materials.
- High-quality packaging and marketing designs.
- Minimal artwork revisions and production errors.
- Effective support for product launches and marketing campaigns.
Pay: ₹300.00 - ₹400.00 per hour
Work Location: Remote
📌 Brand Designer (India)
🏢 IGSRS
📍 India