We are looking for a motivated SEO Executive with 1–2 years of hands-on experience to manage and improve the organic search performance of our websites and client projects. The candidate should have practical knowledge of on-page SEO, technical SEO, keyword research, content optimisation, and website performance. Experience with WordPress and AI tools is an advantage.
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Key Responsibilities
Competitor Analysis
* Perform detailed competitor analysis using SEO tools such as Ahrefs, SEMrush, or SpyFu.
* Identify competitors’ top-ranking keywords, content strategies, and backlink profiles.
* Discover new keyword and content opportunities to improve rankings.
* Monitor competitors’ SEO performance and recommend strategies to outperform them.
Off-Page SEO & Link Building
* Plan and execute white-hat link-building campaigns.
* Build high-quality backlinks for landing pages, category pages, and blog posts.
* Conduct outreach to relevant websites for guest posting and backlink opportunities.
* Build citations and business listings where applicable.
* Monitor backlink quality and remove or disavow toxic backlinks when necessary.
* Improve website authority through ethical off-page SEO practices.
Landing Page SEO
* Optimize landing pages for target keywords and search intent.
* Build internal links and external backlinks to improve landing page rankings.
* Track the performance of landing pages and recommend continuous improvements.
Additional Skills Required
The candidate should have hands-on experience with:
* Competitor analysis and SEO strategy.
* High-quality backlink building (White-hat SEO).
* Guest posting and outreach.
* Anchor text optimization.
* Link prospecting and backlink audits.
* Digital PR (preferred).
* Local SEO citation building.
* Landing page optimization for lead generation.
On-Page SEO
* Perform keyword research and competitor analysis.
* Optimize title tags, meta descriptions, headers, and URLs.