Role Overview At Edwisely we re not building another LMS LMS is for the 1990s We are creating Intelligent Learning Infrastructure ILI an AI-powered transformation layer that changes how faculty teach and how students learn chapter by chapter class by class We re a challenger brand redefining Higher Education And now we need someone bold enough to tell this story to the world The Role We re looking for a Marketing Engagement Lead who can Think like a marketer not just a digital marketer What to say not just which tool to use Create daily relevance Posts short-form videos narratives that cut through the noise Engage with our audience Build trust with faculty colleges and industry leaders Shape Edwisely s voice Category-defining contrarian and unapologetically bold This is not an agency job This is about owning the brand voice of a category creator What You ll Do Build and own a weekly content calendar across LinkedIn Instagram X and YouTube Shorts Write engaging copy with ChatGPT as your co-pilot not your crutch Ideate and produce short-form videos cutting founder talks events product demos Run faculty and college success stories that showcase real impact Spark and manage audience engagement comments DMs reshares Track learn and adapt based on engagement metrics no vanity numbers Work directly with the founders to position Edwisely as Beyond LMS You ll Thrive If You Believe in storytelling more than tool-using Are bold witty and can write copy that provokes thought Can edit a 30-sec video reel as easily as draft a 300-word thought-leadership post Have a natural sense of what works online not just what looks good Love quick-paced startups and aren t afraid to experiment Understand the difference between marketing strategy and digital execution Requirements 1-4 years in Marketing Content Social roles Strong portfolio of social media posts blogs or videos Hands-on with Canva Figma and short-form video editing tools Comfort with AI tools ChatGPT Jasper etc to speed execution Excellent written English crisp witty copywriting Why Join Us Be part of the AI transformation of Higher Ed in India beyond Work directly with founders your work shapes the category No red tape If it s bold and impactful we ll ship it Build a portfolio that screams I built a category not just a brand Apply if you re ready to make Edwisely the loudest voice in Higher Ed transformation Apply now by sending your resume and portfolio to satish edwisely com About Edwisely Edwisely empowers educational institutions with cutting-edge Intelligent Learning Infrastructure ILI designed to transform the way education is delivered and managed By leveraging advanced AI-driven analytics and actionable insights we enable personalized learning experiences reduce faculty workload and significantly improve student outcomes Our platform bridges the gap between technology and education helping engineering colleges and universities across India to adopt data-driven academic practices optimize teaching effectiveness and foster holistic student development At Edwisely we are committed to shaping the future of education by enabling smarter decisions promoting academic excellence and driving impactful digital transformation in the education sector

📌 Marketing & Engagement Lead (Hyderabad)
🏢 Edwisely
📍 Hyderabad