We are looking for a Mid-Level Growth Performance Marketing Executive who can drive user acquisition for our mobile apps including Anonymous Chat Dating App LGBTQ Dating App and Matrimony App The ideal candidate should be strong in AI-based video ad creation influencer collaboration performance marketing Meta TikTok Google creative script writing and analytics This role does NOT require physical photoshoots we create AI-generated videos UGC-style content chat-simulation ads and animation-based ads Key Responsibilities1 Performance Marketing Primary Responsibility Run paid ad campaigns on Meta Ads Facebook Instagram Google App Campaigns TikTok Moj Josh ShareChat Ads Snapchat Ads Unity AppLovin for gaming-style ads Optimize campaigns for CPI Cost Per Install CPA Cost Per Signup CAC Customer Acquisition Cost ROAS Retention 2 AI-Based Video Ad Creation Create short-form ads using CapCut Adobe Express Runway Pika Labs AI videos D-ID HeyGen AI actors Canva Motion Graphics tools Prepare engaging Chat simulation videos POV-style ads Story-based dating ads AI influencer-style videos Produce 20-30 variations weekly for testing 3 Influencer Creator Collaboration Identify micro-influencers on Instagram Reels YouTube Shorts Moj Josh creators Snapchat creators Negotiate cost-effective deals barter low-budget collaborations Coordinate UGC content production 4 Creative Strategy Storyboarding Write scripts for video ads Create concepts based on Relationship scenarios Anonymous chat hooks LGBTQ representation Matrimony storytelling Test multiple variations hooks captions CTAs 5 App Store Optimization ASO Optimize PlayStore AppStore Title short description long description Screenshots preview videos Keyword targeting ASO tools Improve organic installs 6 Analytics Reporting Use tools like Google Analytics Firebase Analytics App campaigns dashboard Adjust AppsFlyer if implemented Weekly reporting on Installs Signup conversion Retention Cost per install CPI Cost per signup CPA 7 Cross-Team Collaboration Work with Content Writer SEO Team App Developers Design Team Provide clear creative briefs Required SkillsPerformance Marketing Skills Strong experience with paid ads for mobile apps Understanding of funnels Install Signup Match Chat Ability to analyze CPI CPA ROAS Creative AI Skills Must be proficient in CapCut Canva Adobe Express Runway Pika AI video D-ID or HeyGen AI human videos Script writing for short ads Influencer Coordination Skills Good communication Negotiation influencer filtering Ability to manage 20-40 creators month General Skills Basic understanding of dating-industry marketing Solid storytelling ability Good English Hindi content writing skills Fast execution and experimentation mindset Preferred Experience Experience working on dating apps social apps or chat apps Worked with AI video generation Experience with Moj Josh Snapchat ads Past success in lowering CPI or CPA for apps KPIs What You Will Be Measured On Weekly number of video variations created CPI Cost per Install CPA Cost per Signup Organic installs improvement ASO impact Influencer leads delivered Ad creative performance CTR watch time Salary Range India Mid Level 25 000 - 45 000 month Depending on skill performance marketing ability creative capabilities Optional Add-On Skills Bonus Points Experience with 2D animation Understanding LGBTQ audience targeting Knowledge of Google Web Stories SEO basics for app landing pages Community building on Telegram Instagram Interested candidate can mail their CV at pramod bishtenterprise com or Whatsapp at (phone hidden) Job Types Full-time Permanent Pay 30 000 00 - 50 000 00 per month Benefits Flexible schedule Paid time off Work from home Work Location Remote

📌 Growth & Performance Marketing Lead – Mobile Apps (India)
🏢 Bisht Enterprises
📍 India