SOCIAL MEDIA MANAGER CONTENT CREATOR Role Overview We re looking for a driven culturally rooted and creatively sharp social media professional who can manage our digital presence end to end If you live on Instagram Reels track trends instinctively understand Punjab s pulse and enjoy turning ideas into engaging stories this role is for you You ll shape narratives create content coordinate with teams and help amplify a movement built for Punjab s future Key Responsibilities 1 Content Creation Ideate script and produce engaging content for Instagram Facebook X YouTube and WhatsApp Create reels videos graphics carousels and storytelling features with depth and creativity Write captions in Punjabi and English with cultural accuracy and emotional insight Turn movement events dialogues youth stories and on-ground activities into compelling digital narratives 2 Being the Digital Face Coordinator Be comfortable appearing in videos or coordinating youth ambassadors and creators to represent the movement visually Work with volunteers speakers influencers and community voices to create meaningful UGC Plan and manage small shoots field content testimonials and event coverage 3 Social Media Management Own the social calendar daily posts campaigns trend-led ideas and festival-based content Track analytics identify what works and refine strategy for reach and impact Build and nurture an online community through comments DMs and conversations Ensure that every post reflects the ethos and message of Gall Punjab Di 4 Membership Subscriptions Manage sign-ups through social channels and website Run communication flows emails WhatsApp updates broadcast lists Keep subscriber lists updated and ensure smooth onboarding 5 Coordination Teamwork Work closely with the core team researchers graphic designers and field teams Convert internal discussions concept notes and insights into public-facing content Coordinate with videographers editors creators and volunteers for shoots and campaigns 6 Trends Current Affairs Stay updated with Punjab s political social cultural and youth-related issues Track Instagram and YouTube trends and propose timely creative ideas Spot opportunities for viral content community engagement and storytelling campaigns Requirements 2-3 years in social media management content creation or digital storytelling Robust command of Punjabi and English Deep understanding of Punjab s culture issues values and current affairs Comfortable on camera or in directing creators who are Familiarity with Canva Adobe tools CapCut or similar apps Strong coordination communication and time management skills Ability to ideate and execute content quickly without compromising quality A positive solutions-driven mindset and comfort working in a fast-paced environment What We Offer A chance to shape a movement with real purpose Creative freedom and space to experiment A collaborative environment grounded in cultural values and impact Growth opportunities into leadership roles within media messaging or strategy Competitive compensation based on experience Job Type Full-time

📌 Social Media Manager & Content Creator (Punjab)
🏢 YOUNG HOPES OF INDIA FOUNDATION
📍 Punjab