Job Title Performance Marketing Specialist Location Navi Mumbai Employment Type Full-Time About the Role We are seeking a highly driven Performance Marketing Specialist to manage and optimize our digital marketing campaigns across multiple platforms The ideal candidate will be responsible for developing strategies executing paid campaigns and driving measurable results in terms of leads conversions and ROI Key Responsibilities Plan execute and optimize performance marketing campaigns across Google Ads Meta Ads Facebook Instagram LinkedIn Ads and other digital platforms Manage budgets bids and pacing to ensure maximum ROI Conduct keyword research audience segmentation and A B testing to improve campaign efficiency Monitor analyze and report on campaign performance using tools like Google Analytics GA4 and platform dashboards Collaborate with the creative and content team to develop compelling ad copies and creatives Implement conversion tracking pixel setup and event tracking to measure campaign performance Stay updated with the latest trends tools and best practices in digital marketing Drive lead generation and conversion-focused strategies aligned with business goals Requirements Bachelor s degree in Marketing Business or a related field 2-4 years of proven experience in performance marketing digital advertising Hands-on experience with Google Ads Meta Ads LinkedIn Ads and programmatic platforms Strong analytical skills with proficiency in Google Analytics GA4 Tag Manager and Excel Knowledge of SEO and CRO principles will be a plus Excellent communication problem-solving and project management skills Preferred Skills Certification in Google Ads Facebook Blueprint or similar platforms Experience in e-commerce SaaS or B2B lead generation campaigns Familiarity with marketing automation tools e g HubSpot Zoho Mailchimp What We Offer Competitive salary Opportunity to work with a dynamic and growing team Continuous learning and career development support Flexible working environment Job Types Full time Permanent Pay 35 000 00 - 40 000 00 per month