Location Lower Parel - W Exp 2 yrs Min Qualification Min Graduation MBA Role Overview We are seeking a CRM Specialist with hands-on experience in Zoho CRM and related platforms You will play a critical role in managing and optimizing our CRM workflows integrations and automation journeys This role requires close collaboration with both marketing and sales teams to drive productive lead handling communication automation and reporting accuracy Key Responsibilities Implement and optimize CRM systems primarily Zoho CRM Zoho One Bigin ensure alignment with business and sales objectives Build and maintain automated lead assignment sales journeys and nurture workflows Email SMS WhatsApp Integrate CRM with WhatsApp Zoko Interakt Ozontel and WordPress Set up and manage campaign automation tools across channels Develop and maintain custom dashboards reporting and performance insights for leadership Segment leads for retargeting and re-engagement using behavioral and campaign data Provide CRM training and ongoing support to the internal team Act as the bridge between marketing sales and tech for all CRM-related enhancements Drive continuous optimization and documentation of workflows Required Skills Experience 3 years working with Zoho CRM Zoho One Zoho Creator etc Strong understanding of CRM journey building automation and integrations Proven experience in lead tracking sales pipeline optimization and CRM analytics Familiarity with tools like Zoho Flow Wati and 3rd-party platforms Zapier Make n8n Experience integrating telephony systems websites WhatsApp APIs into CRM Excellent documentation communication and stakeholder management skills Nice to Have Knowledge of HTML JavaScript APIs for deeper customization Experience in real estate CRM workflows or sales processes Prior experience with BFSI Retail or Service sector automation Note Interested Candidates can apply directly through Indeed or else can share the updated resume on 96190 57555 Whtsapp no Thanks Regards Snehal - HR Job Type Full-time Pay Up to 65 000 00 per month Schedule Day shift