- Conduct keyword research to determine the most appropriate and relevant keywords to target, shape the content strategy.
- Coordinating with the content team and provide guidelines to build the best SEO friendly content.
- Optimize website/blog pages and aim for featured snippet ranking in SERPs.
- Leverage tools, to monitor, report and act on performance of all website/digital properties.
- Conduct website audits, competitor analysis and identify SEO opportunities, and present plans to enhance website performance.
- Review and resolve technical SEO issues (page load, Mobile friendly UI/UX).
- Manage all website properties' internal linking structure and enhance to support SEO efforts.
- Identify link building opportunities, develop ideas to acquire backlinks that positively impact organic rankings.
- Monitor and report on search engine keyword rankings.
- On page and off page optimization for website and blog including meta tags, meta description, alt tags, URL leaf node, H1, H2, directory submission etc.