About the Role

Rudreswargaon Udyog is the exclusive Amul distributor for North Guwahati, running dedicated cold room and frozen truck infrastructure. We are hiring a Field Sales Executive to own a defined beat, grow retailer coverage and off-take, and bring discipline to daily order booking and collections. This is a high-visibility, high-accountability role — you are the face of the distribution in the market.

Key Responsibilities

Beat Execution & Coverage

- Follow the assigned beat plan (Monday–Saturday route) without deviation; cover 100% of listed outlets on schedule
- Maintain and update the retailer master list for your beat — additions, closures, ownership changes
- Ensure zero missed visits; report any beat disruption same-day

Order Booking & Servicing

- Book orders directly at the counter using the standard order format (customer, SKU, quantity, amount, paid/credit)
- Route every order through the warehouse order register — no side arrangements, no informal credit extensions
- Track fill rates and flag stock-outs on fast-moving SKUs (milk, curd, ghee, buttermilk) to the warehouse same-day

Lead Generation & New Outlet Acquisition

- Identify unserved or under-served retail outlets on and adjacent to your beat (kirana, dairy counters, HORECA, institutional canteens)
- Generate a specified number of qualified new-outlet leads per month with owner name, contact, estimated daily off-take potential, and current supplier
- Pitch current outlets using the standard onboarding kit — credit terms, minimum order quantity, cold chain servicing commitment
- Convert leads to active, billing outlets within 30 days of first contact; report conversion funnel weekly (leads → visited → sampled → first order → repeat order)

Collections & Receivables





- Collect payments per the credit terms assigned to each outlet; escalate any account crossing the agreed credit period immediately
- Reconcile daily cash/UPI collections against orders booked before end of day

Merchandising & Brand Presence

- Ensure Amul visibility material (POS, danglers, freezer branding) is placed and maintained at each outlet
- Check freezer/cold storage hygiene and stock rotation (FIFO) at outlets with placed equipment

Reporting

- Submit daily beat report: outlets visited, orders booked, collections made, new leads generated, competitor activity observed
- Flag any retailer complaints, damaged stock, or service gaps within 24 hours

Qualifications & Experience

- 12th pass minimum; graduate preferred (not mandatory)
- 1–3 years of field sales experience in FMCG, dairy, or beverages preferred; freshers with strong communication and a two-wheeler will be considered
- Prior experience with distributor/beat sales systems is a plus
- Familiarity with the North Guwahati retail landscape is an advantage

Skills Required

- Strong local language communication (Assamese/Hindi; English a plus)
- Basic numeracy for order and cash reconciliation
- Self-owned two-wheeler with valid license (mandatory — beat travel)
- Smartphone comfort — for daily reporting via WhatsApp/order app
- Discipline and honesty around cash handling (non-negotiable)
- Persistence and comfort with cold-calling/pitching new outlets

Compensation

- Fixed monthly salary: ₹10000 – ₹18000 (based on experience)
- Incentive structure: tied to new outlet acquisition and beat sales growth targets (details shared at offer stage)
- Fuel allowance for beat travel

Non-Negotiables

- All orders routed through the warehouse order register — no exceptions
- No unauthorized credit extension beyond assigned terms
- Daily reporting is mandatory, even on days with no new leads

Pay: ₹10,000.00 - ₹18,000.00 per month

Benefits:

- Commuter assistance
- Food provided
- Paid sick time

Work Location: In person

📌 Field Sales Executive (India)
🏢 Rudreswargaonudyog
📍 India