About the Role

We are looking for a creative and energetic Social Media Videographer who can produce engaging, high-quality short-form video content for Instagram. The ideal candidate should have a strong understanding of visual storytelling, Instagram trends, and mobile-first content that drives engagement and brand growth.

This role involves planning, shooting, editing, and delivering Instagram Reels, Stories, promotional videos, behind-the-scenes content, testimonials, and product showcases for multiple clients across different industries.

Key Responsibilities

Plan and execute Instagram-first video content.

Shoot high-quality videos using DSLR/Mirrorless cameras and smartphones.

Create engaging Instagram Reels with strong hooks and storytelling.

Capture product shoots, customer testimonials, interviews, events, and lifestyle content.

Work closely with the content strategist and graphic designer to execute content calendars.

Edit videos with transitions, captions, animations, music, and sound effects.

Ensure every video follows current Instagram trends and best practices.

Maintain consistent visual quality, framing, lighting, and audio.

Organize and manage media files efficiently.

Prepare multiple aspect ratios when required (9:16, 1:1, 4:5).

Deliver projects within deadlines.

Required SkillsVideography

Camera operation (Canon/Sony preferred)

Composition and framing

Lighting techniques

Audio recording

Gimbal operation

Basic photography

Editing

Adobe Premiere Pro

After Effects (basic motion graphics)

CapCut Pro

DaVinci Resolve (optional)

Photoshop (basic)

Social Media Knowledge

Instagram Reels algorithm

Trending audio and formats

Hook creation





Audience retention techniques

Viral editing styles

Thumbnail selection

Caption awareness

Equipment Knowledge

Experience operating

Mirrorless/DSLR Cameras

Gimbals

Wireless microphones

Tripods

LED lighting

Smartphones for social media content

Preferred Experience

1–3 years in social media videography.

Experience managing shoots for brands.

Portfolio showcasing Instagram Reels.

Experience in retail, jewellery, fashion, fitness, healthcare, or lifestyle brands is an advantage.

Personal Qualities

Creative thinker

Strong visual storytelling ability

Passionate about social media

Attention to detail

Positive attitude

Good communication skills

Team player

Ability to work in a fast-paced environment

Willingness to learn new trends and AI tools

Key Performance Indicators (KPIs)

Number of Reels produced per month

On-time delivery rate

Reel engagement rate

Average watch time

View count growth

Content quality and consistency

Reduction in revision cycles

Efficient media organization

Bonus Skills

Drone videography

Motion graphics

Photography

AI video tools (Runway, Kling, Veo, etc.)

AI-assisted editing workflows

Color grading

What We Offer

Opportunity to work with diverse brands.

Creative and collaborative work environment.

Exposure to premium camera equipment.

Opportunity to experiment with the latest social media trends.

Growth opportunities in digital marketing and content production.

Ideal Candidate

Someone who doesn't just record videos, but understands what makes people stop scrolling. They should be capable of turning everyday moments into engaging Instagram content that increases reach, engagement, and brand awareness.

📌 Videographer - Social Media (Coimbatore)
🏢 Sterling CloudWorks
📍 Coimbatore