Role & responsibilities

1. Sales Strategy &
- Planning

- Develop and implement the company's sales strategy.

- Set annual, quarterly, and monthly sales targets.

- Identify new market opportunities and growth areas.

- Create pricing and sales policies aligned with business goals.

1. Revenue &
- Target Achievement

- Drive overall revenue and profitability.

- Monitor sales performance against KPIs.

- Forecast sales and prepare revenue projections.

- Ensure timely achievement of project sales goals.

1. Team Leadership

- Recruit, train, and mentor sales managers and executives.

- Build a high-performing sales team.

- Conduct regular performance reviews.

- Design incentive and commission structures.

1. Business Development

- Identify new business opportunities.

- Build relationships with channel partners, brokers, and corporate clients.

- Expand the company's customer base.

- Develop strategic partnerships.

1. Customer Relationship Management

- Ensure high customer satisfaction.

- Handle key client negotiations.

- Resolve escalated customer issues.

- Maintain relationships with high-value investors and repeat buyers.

1. Sales Operations

- Monitor CRM usage and sales pipelines.

- Review conversion rates and lead quality.

- Optimize sales processes and reporting.

- Ensure compliance with company policies and applicable regulations.

1. Marketing Coordination

- Work closely with the marketing team on campaigns.

- Provide market feedback for lead generation.

- Plan product launches and promotional activities.

- Monitor campaign ROI and lead conversion.

1. Market Intelligence

- Analyze market trends and competitor activities.

- Monitor property pricing and demand.





- Recommend new products and sales strategies.

- Prepare market reports for senior management.

1. Financial Management

- Prepare sales budgets.

- Control sales-related expenses.

- Improve profitability through pricing and negotiation strategies.

- Monitor collections and payment schedules.

1. Reporting to Executive Management

- Present sales performance to the CEO/Managing Director.

- Share forecasts and business insights.

- Recommend strategic initiatives for growth.

- Support expansion into new markets.

Key Performance Indicators (KPIs)

- Sales revenue

- Units/properties sold

- Sales target achievement (%)

- Lead-to-sale conversion rate

- Average deal size

- Customer acquisition cost (CAC)

- Customer satisfaction score

- Sales cycle duration

- Collection efficiency

- Team productivity

Required Skills

- Strong leadership and people management

- Strategic sales planning

- Negotiation and closing skills

- Real estate market knowledge

- Financial and analytical skills

- CRM and sales analytics expertise

- Communication and presentation skills

- Relationship management

- Problem-solving and decision-making

- Business development expertise

Preferred candidate profile

- Bachelor's degree in Business Administration, Marketing, Real Estate, or a related field
- MBA preferred.





- 1520 years of progressive sales experience, with at least 5 years in a senior leadership role within the real estate industry.

- Proven track record of achieving and exceeding sales and revenue targets.

- Strong experience in residential, commercial, or mixed-use real estate project sales.

- Demonstrated success in leading, mentoring, and scaling high-performing sales teams.

- Extensive network of channel partners, brokers, investors, and corporate clients.

- Strong understanding of market trends, pricing strategies, customer behavior, and competitor analysis.

- Experience in sales forecasting, budgeting, CRM systems, and sales performance analytics.

- Excellent negotiation, communication, presentation, and stakeholder management skills.

- Robust business acumen with the ability to develop and execute strategic sales plans.

- Customer-centric mindset with a focus on building long-term client relationships.

- Ability to thrive in a fast-paced, target-driven environment and manage multiple projects simultaneously.

- High level of integrity, professionalism, and leadership capability.

- Willingness to travel as required for business development and client engagement.

Preferred Competencies

- Strategic Leadership

- Revenue Growth &
- Profitability

- Business Development

- Team Building &

- Coaching

- Key Account Management

- Channel Sales Management

- Market Intelligence

- Financial &

- Commercial Acumen

- Decision-Making &

- Problem Solving

- Cross-functional Collaboration

This profile is suitable for inclusion in a for a VP of Sales in the real estate sector.

📌 Vice President Sales (Mathura)
🏢 Radha Madhav Ventures Mathura
📍 Mathura