Key Result Areas KRA (Accountabilities) (Max 1325 Characters) Supporting Actions (Max 1325 Characters)

KRA1 Development of applicators . Training & development of new applicators for white cement applications, new products on a regular basis in the assigned sales area.

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Implementing

Vikas schedules

. Organising and conducting training sessions for applicators for review & skill enhancement at head quarter level

KRA2 Customer service

Customer service by providing effective customer care to enhance customer loyalty & satisfaction . Visiting & supervising sites for better execution of job

. Finding solutions to the customers problems & issues

. Attending product & execution related complaints

KRA3 Demand generation . Organizing and conducting demand generation activities like Architects / Builders / Painting Contractors and Painters & Masons Meet , trade exhibitions, customer awareness camps, counter meets etc as per plan

. Conversion of various applications to BW applications by casting samples, follow up & providing applicators for execution for increasing white cement market potential

. Ensuring sampling of white cement applications, new products in coordination with Projects personnel for their approval

. Providing handy samples of various white cement applications, new products to retail team for promotion through retail network

. Arranging samples of various finishes for trade exhibitions and customer awareness camps etc.

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Conducting purity campaigns to educate our customers and enhancing the brand image

KRA4 Attending Customer Quality Complaints:

To resolve complaints promptly & to the best of customer satisfaction in order to develop long term relationship with the customer. . Visit to site and physically examine the application sites.

. To organize testing of product through R&D.;

. Feedback to Customer & CASC Head.

. Regular testing of product through independent laboratory.

. CRM

KRA5 CRM: CRM & appraising the management regarding competitors activities . Organizing and conducting factory visits of applicators to ensure their loyalty

. Providing technical support to direct users & helping them in getting better quality for maintaining good relations

. Monitoring competitors product quality by collecting samples and sending the same to factory for analysis

. Briefing the retail team for competitors quality and arranging comparative analysis and reports on regular basis

Training

. Organizing and conducting training sessions for team members for white cement applications, new products

. Solving the product & applications related problems & queries of team members on a regular basis

KRA6 Training . Organizing and conducting training sessions for team members for white cement applications, recent products.

. Solving the product & applications related problems & queries of team members on a regular basis

📌 TTSE CASC - Surat
🏢 Aditya Birla Group
📍 Surat