Your Overall Experience

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Develop creative and engaging social media trategies
- Work with internal teams and client/brand teams to develop social calendar, get client approvals and execute on deliverables
- Understand businesses, industries and brands that PulsePlay Digital serves
- Undertake audience research
- Analyse competitor activity
- Develop, launch and manage current competitive & creative campaigns that promote organisation and brand
- Manage day–to–day handling of all social media channels such as– SnapChat, LinkedIn, Facebook, Twitter, Pinterest, Instagram, YouTube, KOO, MX, Chingari, Discord, ClubHouse – creating, writing and adapting content to suit different channels
- Oversee, plan and deliver content across different platforms using scheduling tools such as Sprinklr, Hootsuite, Asana and Olapic
- Create engaging multimedia content across multiple platforms
- Form key relationships with influencers across the social media platforms
- Manage and facilitate social media communities by responding to social media posts and developing discussions
- Monitor, track, analyse and report on performance on social media platforms using native monitoring platforms e.g. Facebook insights, Google Analytics, etc.
- Research and evaluate the latest trends and techniques in order to find new and better ways of measuring social media activity
- Recommend improvements to increase performance
- Set targets to increase brand awareness and increase customer engagement
- Manage,



motivate and coach junior staff such as social media executives or assistants
- Educate other teams, juniors, interns on the use of social media and promote its use within your company (in–house roles)
- Encourage collaboration across teams and departments – content, creative, tech
- Regularly liaise with clients via telephone, email, conference calls or face–to–face (agency roles).

Platforms

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Facebook, Instagram, Pinterest, Twitter, YouTube, LinkedIn, TikTok, Google My Business, KOO, MX, Chingari, Discord, ClubHouse
- SEO tools to research keywords and incorporate within the content piece to drive traffic
- Social listening tools – Sprinklr, etc.
- Plagiarism audit tools

Responsibilities

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Lead with multiple brands on all things social / digital / media
- Get Digital Social House in Order for all of PulsePlay’s brands and clients
- Develop be the brand voice and digital–social–media champion
- Develop social media calendars for brands and internal agency
- Manage a budget for social media activities as applicable
- Execute on social media deliverables
- Create winning social media campaigns
- Test new social media and digital media platforms for amplification and reach
- Be at the cutting edge of all things social
- Develop dashboards and reports for all things social digital – paid, owned, earned
- Develop social influencer relationships and run influencer campaigns across all media

📌 Social Media Manager (India)
🏢 PulsePlay Digital
📍 India