Key Responsibilities 1 Scriptwriting Concept Development- Develop engaging scripts for advertisements across platforms such as YouTube Instagram Facebook OTT and digital campaigns - Create storyboards concepts and frameworks that bring ideas to life visually and emotionally - Write scripts for brand videos explainer videos testimonial videos product launch videos and motion graphics content - Craft strong messaging aligned with brand tone target audience needs and marketing objectives 2 Content Creative Strategy- Work closely with marketing to understand campaign goals audience behaviour and positioning - Participate in brainstorming sessions and develop creative concepts and themes for campaigns - Ensure all scripts follow a robust creative direction storytelling style and narrative flow - Adapt script ideas into shorter versions teasers reels and platform-friendly formats 3 Collaboration Production Support- Work with video editors designers voice-over artists and production teams to ensure the script vision is executed accurately - Provide direction during video shoots or recordings when required - Review final outputs and recommend creative improvements for higher impact 4 Research Insights- Study competitor ads industry trends student pain points and content patterns to generate fresh ideas - Experiment with different storytelling styles-emotional humorous inspirational narrative-based problem-solution etc - Analyze ad performance data to improve script quality and engagement Skills Requirements - Strong flair for creative writing storytelling and script development - Ability to convert product benefits and educational concepts into relatable high-impact scripts - Excellent command over English and Hindi bilingual scriptwriting is a plus - Prior experience writing scripts for ads short videos digital content or storytelling formats ref updazz com