Core Creative Generalist (Graphic Design & Video)

Location: Hybrid remote in Pune, Maharashtra

Company: Carbon Groundz (Groundz.digital)

Employment Type: Full time (Starts with a 2-Month Paid Trial)

Company Description Since 2014, Groundz Digital delivers custom digital infrastructure and experiences designed to drive measurable results. We focus on empowering businesses to thrive online through data-driven marketing strategies that support brand awareness and lead generation. Over the years, we have worked with clients globally, transforming their digital presence and performance by crafting tailored solutions that achieve their exact revenue goals.

About the Role We are a lean, fast-moving digital agency. We don’t operate with bloated, isolated departments for every single creative task. Instead, we rely on highly adaptable creatives who love owning the visual pipeline -primarily focusing on striking graphic design and high-retention video content.

We are looking for a hungry Core Creative Generalist to conceptualize and create digital content across multiple formats. If you want to avoid being just another cog in a giant corporate machine, execute quickly, and grow your compensation directly alongside our client roster, this is your sandbox.

What You Will Do (The Core Scope)

- Social & Video Content: Conceptualize, script, edit, and pace high-retention short-form vertical videos (Reels/Shorts) and long-form brand videos. You know what hooks an audience and keeps them watching.
- Performance & Brand Creatives: Craft high-converting ad banners, social media posts, corporate brochures, style guides, and pitch decks.
- Creative Concepting: Ideate and execute cross-channel creative concepts, translating our clients' marketing and business goals into clear visual outputs.
- Light Web Assets (Incidental): Occasional support with basic landing page graphics or layout tweaks.



(While UI/UX is not the focus of this role, an eye for digital layout is helpful).

Qualifications & Who You Are

- Experience: 3–4 years of practical experience in digital agencies, creative studios, or fast-paced freelance environments with a strong portfolio in both static design and video.
- The Toolkit: Highly proficient in Adobe Premiere Pro (or After Effects), Illustrator, and Photoshop. Basic familiarity with Figma is a bonus, but not the core requirement.
- Data-Informed: Comfort with iterating creative work based on ad performance data and client feedback.
- Autonomous Execution: Strong time-management skills with the ability to handle multiple projects, organize assets, and maintain strict brand consistency without needing to be micro-managed.

How Compensation & The Trial Work (Please Read Carefully) We protect our culture and our cash flow fiercely. We operate on a strict proof-of-value model:

- The 60-Day Sprint: The first two months operate as a structured, paid probationary trial. This is a mutual "vibe check" to measure your execution speed and ensure you can handle a diverse agency workload.
- The Growth Path: You must be willing to start on a lean, efficient base salary during this 2-month sprint. Once you prove your value and successfully complete the trial, you transition into a long-term role with a clear roadmap to scale your compensation as we scale our accounts.

Please provide a direct link to your portfolio in your resume. (Applications without a link showing BOTH video and graphic design work will be instantly rejected).

Pay: ₹11,238.53 - ₹48,772.77 per month

Benefits:

- Cell phone reimbursement
- Internet reimbursement
- Work from home

Application Question(s):

- Current CTC in INR
- Expected CTC in INR
- Portfolio Link

Experience:

- Graphic design: 1 year (Preferred)

Work Location: Hybrid remote in Pune, Maharashtra

📌 Core Creative Generalist (Graphic Design & Video) (India)
🏢 Carbon Groundz
📍 India