Job Description:

- Collect, analyze, and interpret marketing, sales, CRM, and customer data to measure campaign performance and identify business growth opportunities.
- Own marketing performance analysis, lead quality assessment, campaign ROI, and business intelligence reporting to support strategic decision-making.
- Develop, maintain, and automate real-time dashboards, KPIs, and daily, weekly, and monthly marketing performance reports for management.
- Analyze lead sources, campaign performance, customer acquisition cost (CAC), cost per lead (CPL), return on ad spend (ROAS), ROI, and lead conversion funnels to maximize marketing effectiveness.
- Monitor website performance and user behavior using Google Analytics 4 (GA4), Google Search Console, Microsoft Clarity, and other analytics platforms to improve conversion rates.
- Track digital marketing, website, social media, SEO, paid campaigns, email marketing, and customer engagement metrics across all marketing channels.
- Ensure CRM data accuracy by managing lead lifecycle analysis, marketing automation reporting, data validation, and identifying discrepancies affecting business performance.
- Perform customer segmentation, behavioral analysis, cohort analysis, and retention reporting to improve customer acquisition and lifetime value.
- Conduct competitor analysis, market trend analysis, predictive reporting,



and forecasting to support business planning and strategic growth initiatives.
- Collaborate closely with the Marketing, Sales, CRM, Operations, and Finance teams to improve campaign performance, reporting accuracy, and overall business growth.
- Identify actionable insights and recommend optimization strategies based on campaign performance, customer behaviour, and business data.
- Prepare executive reports and presentations with transparent visualizations, trends, and recommendations for senior management and leadership.
- Track marketing budgets, campaign effectiveness, and performance against business objectives while ensuring accurate reporting of key marketing KPIs. Perform regular data cleansing, quality audits.,
- Responsible for identifying actionable insights and recommending optimization strategies based on campaign and customer data

Key Performance Indicators (KPIs):

- Accuracy and timeliness of reports.
- Daily, weekly, and monthly dashboard submissions.
- Campaign ROI and ROAS analysis.
- Cost per Lead (CPL) and Customer Acquisition Cost (CAC) tracking.
- Lead quality and conversion funnel analysis.
- Website traffic and conversion reporting.
- CRM data accuracy and completeness.
- Marketing contribution to revenue.
- Forecast accuracy.
- Actionable recommendations implemented to improve campaign performance.

📌 Marketing Data Analyst (India)
🏢 IRISH EXPERT
📍 India