About the Role

We are building the sales foundation for a current premium food vertical at UPBL— starting with fresh rainbow trout from our farm. You will be the first person on the ground, opening accounts with hotels, restaurants, cloud kitchens, and institutional buyers across Coimbatore and nearby markets. As the business grows, you will expand into premium teas and functional beverages.

This is a hands-on field role — not a desk job. You will own the full sales cycle from cold call to first order to reorder.

What You Will Do

- Identify and approach HoReCa buyers — hotel F&B; managers, restaurant owners, cloud kitchen procurement heads, hospital and corporate canteen managers
- Present product, negotiate price and volume, and close supply agreements
- Maintain relationships and ensure consistent reorder cycles
- Collect market feedback on pricing, competition, and buyer preferences and report weekly
- Coordinate with our operations team on delivery schedules and quality complaints




- Build a live account list and pipeline tracker (we will provide the tool)

What We Are Looking For

- 2–4 years of field sales experience in food, FMCG, or seafood — HoReCa experience strongly preferred
- Existing relationships with hotel purchase managers or restaurant chains in Coimbatore is a strong advantage
- Tamil fluency essential, basic English for reporting
- Own two-wheeler and valid driving licence
- Comfortable with daily field work, not a 9-to-5 mindset
- Honest, self-driven, and able to work with minimal supervision

What You Will Get

- Fixed salary: ₹18,000 – ₹25,000 per month depending on experience
- Performance incentive: ₹500 – ₹1,000 per new account activated and retained for 30 days
- Travel allowance: ₹5,000 per month
- Direct reporting to senior management
- Growth path into a senior sales role as the vertical expands

📌 Sales Executive – Food & Beverage (Field Sales) (India)
🏢 Cheran Group
📍 India