Job Description – Area Sales Manager (ASM)

Company: Amaryllis Appliances (India) Pvt. Ltd.
Position: Area Sales Manager (ASM)
Department: Sales
Location: Dehradun
Employment Type: Full-Time

About the Role

Amaryllis Appliances (India) Pvt. Ltd. is looking for a energetic and result-oriented Area Sales Manager to drive sales growth and expand our dealer/distributor network. The ideal candidate should have experience in the electrical, appliances, HVAC, ventilation, or consumer durable industry and possess strong market development and team management skills.

Key Responsibilities

- Achieve monthly, quarterly, and annual sales targets.
- Develop and manage distributors, dealers, retailers, and channel partners.
- Identify new business opportunities and expand market presence within the assigned territory.
- Build and maintain strong relationships with distributors and key customers.
- Conduct regular market visits to monitor competitor activities and customer requirements.
- Ensure effective product availability and visibility across the assigned region.
- Plan and execute sales promotions, dealer meetings, and marketing activities.
- Train and support dealers and sales representatives on product knowledge and sales techniques.
- Monitor outstanding payments and coordinate with the finance team for collections.
- Prepare sales reports, forecasts, and market intelligence reports.




- Coordinate with internal departments to ensure timely order processing and customer satisfaction.
- Ensure compliance with company sales policies and reporting requirements.

Required Qualifications

- Bachelor's Degree in Business, Marketing, Engineering, or a related field.
- MBA in Sales/Marketing is preferred.

Experience

- 5–8 years of experience in Sales, with at least 2 years as an Area Sales Manager.
- Experience in Electrical Products, Ventilation Systems, Consumer Durables, HVAC, Building Materials, or related industries is preferred.

Required Skills

- Strong channel sales and distributor management skills.
- Excellent negotiation and communication abilities.
- Market development and business expansion expertise.
- Team leadership and relationship management.
- Sales planning and forecasting.
- Proficiency in MS Excel, PowerPoint, and CRM tools.
- Willingness to travel extensively within the assigned territory.

Key Competencies

- Leadership
- Customer Relationship Management
- Target Orientation
- Problem Solving
- Business Development
- Decision Making
- Time Management

Salary

As per company standards (Negotiable based on experience).

Benefits

- Competitive Salary
- Performance Incentives
- Travel Allowance
- Mobile Reimbursement
- Career Growth Opportunities
- Training & Development Programs
- Paid Leave and Statutory Benefits

Pay: ₹30,000.00 - ₹60,000.00 per month

Work Location: In person

📌 Area Sales Manager (India)
🏢 Amaryllis Appliances India Private
📍 India