Title :Sr. PPC Analyst

Company: Signity Software Solutions Pvt. Ltd.

Location: Mohali, Punjab (Work from Office)

Experience: 4-6 Years

Employment Type: Full-time

We are looking for an experienced and results-driven Sr. PPC Analyst to join our Digital Marketing team. The ideal candidate should have hands-on experience in planning, executing, and optimizing paid advertising campaigns across Google Ads, Meta Ads, and other digital platforms. You should be passionate about performance marketing, data analysis, and driving measurable business results.

Key Responsibilities

- Plan, execute, and optimize PPC campaigns across Google Ads, Meta Ads (Facebook & Instagram), and Microsoft Ads.
- Conduct keyword research, competitor analysis, and audience targeting to improve campaign performance.
- Monitor campaign performance and optimize bids, budgets, keywords, and ad placements to maximize ROI.
- Create high-performing ad copies and collaborate with the design and content teams for engaging creatives.
- Set up and manage conversion tracking using Google Analytics 4 (GA4), Google Tag Manager (GTM), and other tracking tools.
- Perform A/B testing on ad copies, creatives, landing pages, and campaign strategies.
- Manage display, remarketing, and performance campaigns.
- Analyze campaign performance and prepare weekly/monthly reports with actionable insights.




- Improve Quality Score and reduce Cost Per Click (CPC) while increasing conversions.
- Stay updated with the latest PPC trends, Google Ads updates, and industry best practices.

Required Skills

- 4-6 years of hands-on experience in PPC or Performance Marketing.
- Strong expertise in Google Ads, Google Analytics (GA4), and Google Tag Manager.
- Experience managing Meta Ads (Facebook & Instagram).
- Good understanding of conversion tracking and campaign optimization.
- Strong analytical, reporting, and problem-solving skills.
- Excellent communication and presentation skills.
- Ability to manage multiple campaigns simultaneously.

Preferred Skills

- Google Ads Certification.
- Experience with Microsoft Advertising.
- Knowledge of SEO fundamentals.
- Hands-on experience with tools like SEMrush, Ahrefs, or similar marketing platforms.
- Understanding of Landing Page Optimization (LPO) and Conversion Rate Optimization (CRO).

Desired Candidate Profile

- Bachelor's degree in Marketing, Business Administration, Computer Applications, or a related field.
- Self-motivated with strong attention to detail.
- Passionate about digital marketing and continuous learning.
- Able to work effectively in a fast-paced team setting.

📌 Sr. PPC Analyst (Chandigarh)
🏢 Signity Software Solutions
📍 Chandigarh