Business Context and Opportunities A global conglomerate, the Aditya Birla Group is in the League of Fortune 500. Anchored by an extraordinary force of over 150,000 employees belonging to 100 nationalities, the Group is built on a strong foundation of stakeholder value creation. Backed by seven decades of responsible business practices, the Group operates leading businesses across metals, chemicals, textiles, cement, financial services, fashion retail, telecom, and renewable energy, with over 50% of revenues generated from international operations.

The group expanded its Retail Footprint, leveraging the trust and synergy built over the years in luxury retail by launching its Jewellery brand Indriya, in June 2024. India’s jewellery market is at an exciting inflection point. For decades, jewellery has largely been associated with weddings, family occasions, inheritance and long-term value.

A new generation is now expanding what jewellery can mean. For Gen Z and young consumers, jewellery is increasingly about self-expression, identity, mood, styling, gifting and everyday confidence. It is no longer reserved only for milestone moments.

It is becoming part of how young people show up each day, at college, at work, at a café, at a concert, on social media and in the moments that define their personal style.

Project

Tiara is our attempt to build a distinctly new-age jewellery brand for this generation. The brand is currently in its conceptualisation stage as a separate and independent business under the legal entity Novel Jewels (the creators of Indriya), backed by the trust, ambition and scale of the Aditya Birla Group.

The Core Idea Project

Tiara is built around a simple belief :



Jewellery should help you express who you are, every day. The brand will speak to young consumers who want jewellery that is stylish, affordable, versatile and relevant to their lives. It will focus on everyday wear, trend-responsive drops and pieces that can be worn, stacked, layered, mixed, matched and made personal.

Role Profile The role is based at Mumbai, reporting to the Head of Design.

Position

Purpose and Summary The purpose of the role is to execute the design philosophy in line with the strategic objectives of the brand. To present aesthetically appealing design concepts and collections which translates the brand ethos and provides innovative products in line with trend to the customer.

Strategy Essential Duties and Responsibilities: Strategic alignment with the business vision

Support in strategizing the new design initiatives for the category and work towards successful launch.

Define unique Design stories for the new collections for the category.

Bring in Cutting-edge approach to design through newer settings/workmanship/look/ stone cuts etc.

Brand Financials and Profits

Maintain Gross profit of the products for the category by coming up with ways to utilize the raw materials in the most effective manner.





Present aesthetically appealing collection swatches and value added services to help the sales team achieve the monthly budgets.

New Opportunities

Network with new vendors/manufacturing sources/ new technology sources from across globe to bring in expertise.

Work on External Design collaborations to bring in expertise.

Operations Management Design

Operations

Adhere to the Design Calendar for the year for the category– maintaining the required quantity, quality and timelines.

Assist Design to proto development for new collections/capsules of the category

Be updated with evolving Consumer, Market, Product, global & Indian trends (across categories and not just jewellery) to be ahead of the game.

Work with Design Research to shape key directions for the year and thereby leading the development of powerful Design Stories for collections of the category Critical Competencies For Success An individual with strong understanding of design and an inclination to develop unique concepts.

Creative and open mindset, a person who has demonstrated creative and critical thinking skills.

An Innovative thinker and an efficient communicator.

Ability to collaborate closely with other business teams to deliver value to the Aditya Birla Group.

Person

Profile A successful candidate should have at least 5-8 years of experience in design in the Jewellery industry. A strong background in design in a particular category in a leading organization.

Specifically, the successful candidate should have:

Exposure to all the aspects and functions of jewellery design.

Worked in the design function for the specific category in an organization of similar size and scale.

Educational Qualification: Bachelor of Design / degree in design.

📌 Sr. Manager Design Category (Maharashtra)
🏢 Aditya Birla Group
📍 Maharashtra