Senior Brand Manager

Experience: 4-7 Years

Location: Gurgaon

Role Type: Full-time

Reporting to: Brand Head

Brand Overview A fast-growing D2C beauty brand building clean, salon-quality haircare products intentionally formulated for Indian hair types, weather, and habits. The brand operates at the intersection of culture, community, and product-led storytelling, with a strong focus on youth culture, experiences, and bold brand expression.

Role Overview As Senior Brand Manager, you will be responsible for building the brand’s cultural relevance and visibility through high-impact campaigns, partnerships, experiences, and on-ground activations. This role is for someone who is deeply plugged into culture, beauty, and youth ecosystems, and who can translate brand strategy into memorable, offline-first and culture-led moments. You will own end-to-end execution of brand initiatives, from ideation to delivery, working closely with creative, partnerships, and business teams to expand the brand’s cultural footprint.

Job Requirements

Brand and cultural campaigns

Conceptualize and execute high impact brand and cultural campaigns across the year

Deliver bold brand moments across OOH, stunts, and offline first activations

Ensure brand storytelling is consistent, differentiated, and culturally sharp

Partnerships, collaborations and endorsements

Drive collaborations with brands, platforms, events, and IPs that expand cultural reach

Own sponsorships and endorsements with creators, media personalities, and emerging icons

Identify and execute partnerships aligned with brand values and audience relevance





Experiences and events

Build and execute large scale brand experiences, including owned IPs and marquee external platforms

Plan and deliver small and mid sized cultural events across music, art, fitness, and community spaces

Own presence at college festivals and youth culture platforms

Offline activations and on ground brand moments

Drive offline activations such as mobile experiences, photobooths, salon activations, and pop ups

Execute onground brand moments that increase visibility, engagement, and recall

Manage multiple activations simultaneously with solid attention to detail

Cross functional execution

Work closely with creative, content, partnerships, and business teams

Own projects end to end from planning and budgeting to execution and reporting

Ensure timelines, quality, and brand standards are consistently met

Mandatory Skills

4-7 years of experience across brand strategy, marketing, or growth roles

Strong interest in brand, culture, consumer behaviour, and storytelling

Passionate about beauty, personal care, and product-led brands

Strategic thinker with a strong execution mindset

Highly organized and comfortable owning projects independently

Thrives in fast-paced,



high-ownership environments

Strong communicator and collaborator across creative and business teams

What success looks like

Brand campaigns and activations are culturally relevant, talked about, and remembered

Strong presence across youth culture platforms, events, and communities

Successful execution of partnerships, events, and offline activations end-to-end

Consistent delivery of high-quality brand moments aligned with brand values

Why this role

Opportunity to build a culturally iconic beauty brand, not just run campaigns

High ownership and visibility across brand-defining initiatives

Exposure to large-scale events, partnerships, and experiential marketing A fast-moving environment that values creativity, initiative, and execution excellence

About WinnerBrands

At WinnerBrands, we are on a mission to create a community of the brightest marketing minds to deliver impactful, rewarding, and purposeful work by collaborating, contributing & co-learning with smart peers. Backed by Busybeebrands.com, a pioneering brand-building firm that has helped some of the most disruptive new-age brands in the country craft their brand and marketing strategy, we find opportunities with progressives startups and brands in the domain of marketing with multiple engagement models for our talent partners, freelance / part-time or full-time. Request to visit our community page at https://www.winnerbrands.in/talentcommunity/

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Thanks,

WinnerBrands Team

📌 Sr. Brand Manager- India's Leading Personal Care Brand (Gurugram)
🏢 WinnerBrands
📍 Gurugram