Job Title: Social Media Expert

Company: Easebooktrip

Location: Gandhinagar (In office)

Employment Type: Full-time About Easebooktrip Easebooktrip is a fast-growing travel marketplace offering flights, hotels, holiday packages, visa services, and customized travel solutions. We are looking for a creative and performance-driven Social Media Expert to strengthen our digital presence, grow our community, and generate quality travel enquiries across multiple social media platforms.

Key Responsibilities Plan and execute monthly social media content calendars.

Create engaging content for Instagram, Facebook, LinkedIn, YouTube Shorts, and other relevant platforms.

Design and publish posts, reels, stories, carousels, and travel-related promotional content.

Write compelling captions, hashtags, and social media copy.

Promote holiday packages, flight offers, seasonal campaigns, and travel deals.

Plan, execute, and optimize paid advertising campaigns on Meta (Facebook & Instagram) and other social media platforms.

Monitor social media trends and create timely, trend-based content.

Engage with followers by responding to comments, messages, and enquiries.

Coordinate with the SEO and design teams to maintain consistent branding.

Collaborate with travel partners to showcase destinations, hotels, and travel experiences.

Track and analyze social media performance using Meta Business Suite,



LinkedIn Analytics, Google Analytics, and other reporting tools.

Generate creative ideas to increase followers, engagement, website traffic, and travel enquiries.

Manage influencer collaborations and user-generated content campaigns when required.

Maintain consistency in brand tone, visual identity, and posting schedule.

Required Skills Minimum 1 year experience in Social Media Marketing (Meta ads).

Strong knowledge of Instagram, Facebook, LinkedIn, YouTube Shorts, and emerging social media platforms.

Proven experience in planning, managing, and optimizing Meta Ads campaigns with a cumulative ad spend of at least ₹4 lakh.

Ability to analyze campaign performance and improve ROAS, CPC, CTR, CPL, and conversion rates.

Experience using Canva, Adobe Photoshop, Illustrator, or similar design tools.

Basic video editing skills using CapCut, Premiere Pro, or equivalent software.

Excellent copywriting and communication skills.

Understanding of social media algorithms, trends, and analytics.

Ability to work independently and meet deadlines.

Preferred Skills Experience in the travel or tourism industry.

Experience with Meta Business Manager and Ads Manager.

Knowledge of LinkedIn Ads and Google Ads is an added advantage.

Basic understanding of SEO and digital marketing.

📌 Social Media Marketing Specialist (Gandhinagar)
🏢 Easebooktrip
📍 Gandhinagar