Company Description The Attention Co. is a premier personal branding and marketing studio specializing in helping founders, creators, and professionals establish impactful digital identities. Our services extend beyond superficial metrics, focusing on strategy-driven content, advanced growth systems, and monetization frameworks. Backed by deep experience crafting brands with followings exceeding 2 million, we operate across diverse industries, including entertainment, alcobev, and thought leadership.

We are committed to delivering measurable results that drive genuine business success.

We work heavily with

- Long-form podcasts
- High-signal short-form content
- LinkedIn, Instagram, and YouTube as brand-building platforms This role is for someone who understands how personal brands actually grow, not just how to schedule posts.

The Role

We’re looking for a Social Media Lead who can own and scale personal brands end-to-end. Podcast experience is a strong plus, but what matters more is:

- Understanding content strategy
- Distribution logic
- Platform-specific thinking
- Consistency + compounding You’ll work closely with the founder, editors, and creators to ensure content is not just posted — but positioned and pushed correctly. What You’ll Do 1.

Personal Brand

Strategy & Growth - Build and execute social strategies for founders & creators

- Translate long-form content (podcasts, talks) into high-performing social assets
- Understand what to post, where, how often, and why 2.

Platform

Ownership - Own Instagram, LinkedIn, and YouTube workflows

- Write captions, hooks,



and context that increase reach and saves
- Understand platform nuances (formats, timing, distribution) 3. Podcast-Led Content (Strong Plus) - Manage social distribution for podcast content
- Decide what clips deserve push vs what doesn’t
- Coordinate with editors on cuts, hooks, and packaging 4. Performance & Iteration - Track what’s working (reach, saves, watch time, comments)
- Iterate content formats based on performance
- Develop repeatable content systems, not one-offs 5. Coordination & Ownership - Work closely with editors, designers, and creators
- Maintain content calendars and publishing discipline
- Ensure deadlines, quality, and consistency are met Who This Role Is For - 3+ years of experience managing social media for personal brands, creators, or founder-led pages
- Robust understanding of how creators scale, not just how brands post
- Comfortable with podcast-led ecosystems (or eager and fast to learn)
- Knows the difference between: Reach vs relevance Posting vs positioning Trends vs long-term brand equity - Can think independently and take ownership This Role Is NOT For You If - You’ve only managed static brand pages
- You rely purely on trends without strategy
- You’ve never worked with a founder or creator directly
- You need constant instructions to execute
- You’re looking for freelance / remote work What You’ll Get - Work on high-quality personal brands from the inside
- Exposure to podcasts, founders, and long-form IPs
- Ownership and trust, not micromanagement
- Clear growth into Lead / Head of Social / Brand Strategist

📌 Social Media Lead (Personal Brands & Podcasts) (India)
🏢 The Attention
📍 India