About Us

We're building a modern Indian brand that can stand alongside the world's finest fragrance houses. That means challenging conventions, obsessing over product quality, and building a culture where curiosity, ownership, and creativity are valued as much as execution.

About the Role

We're looking for a hands-on, creatively driven Social Media & Content Executive to own our day-to-day presence across Instagram, LinkedIn, and other platforms. You'll be the voice and eyes of the brand online - shooting and editing content, managing our community, and keeping our socials consistently fresh, on-trend, and true to who we are.

This is a builder role for someone who wants real ownership early in their career, not just execution of someone else's calendar. You'll work closely with the founders and coordinate with our external creative/influencer marketing agency to make sure everything we put out feels like one brand.

What You'll Do

- Create content regularly - shoot and edit short-form video (reels), photos, and UGC-style content on your phone or with basic gear; no big production needed for daily content
- Own the content calendar - plan, schedule, and post consistently (4–6x/week) across Instagram and other relevant platforms
- Manage the community - respond to DMs and comments, build relationships with our audience, and keep an eye on what's being said about the brand online
- Stay on trend - spot relevant trends, sounds, formats, and adapt them quickly for our brand voice
- Repurpose agency content - take professional shoot footage/photos from our external agency and turn it into organic, scroll-stopping content




- Track what's working - monitor basic performance metrics (reach, engagement, saves, follower growth) and adjust content strategy accordingly
- Coordinate with our external marketing agency - align on campaign timelines, influencer content, and brand consistency
- Support product launches and events - help plan and execute content around new launches, pop-ups, or collaborations

What We're Looking For

- 1-3 years of experience managing social media for a consumer brand (fragrance, beauty, fashion, or lifestyle preferred, but not mandatory)
- A strong personal or professional portfolio of content you've created - show us your reels, not just a resume
- Comfortable being on camera or directing others on camera
- Solid AI and editing skills (iMovie, Edits, Canva, Higgsfield and similar)
- An eye for aesthetics and understanding of what makes content "feel" like a brand
- Genuine interest in trends - you're the person your friends ask "wait, what's that sound from?"
- Robust written communication for captions, community replies, Reddit and DMs
- Self-starter who can take ownership of outcomes

What You'll Get

- Real ownership of a brand's voice and growth, from an early stage
- Direct access to founders and fast decision-making and no red tape
- Room to grow into a Content/Social Media Lead role as the team scales

How to Apply Press the apply button here and also send us your resume along with links to your best content (Instagram handle, portfolio, or reel examples) to [email protected]

Bonus points if you send us a 30-second video telling us why you'd be great for this role.

📌 Social Media & Content Executive (Gurugram)
🏢 Oud Theory
📍 Gurugram