Job Title: Social Media & Content Executive

Location: Kolkata (Head Office)

Department: Marketing

Experience: 2 to 3 Years

Industry Preference: Healthcare, Hospitals, Healthcare Marketing, Digital Agency

About ILS Hospitals For over 26 years, ILS Hospitals has been one of Eastern India's trusted healthcare providers, delivering compassionate, patient-first care across multiple specialties. As we continue to strengthen our digital presence, we're looking for a creative and driven Social Media Executive to help tell meaningful stories, engage with our community, and build a trusted healthcare brand.

Role Overview

We are looking for a Social Media & Content Executive who can manage the day-to-day social media presence of ILS Hospitals across all units. The ideal candidate should be passionate about content, understand social media trends, and be able to translate medical information into engaging, patient-friendly communication.

Key Responsibilities

Social Media Management

- Plan, schedule, and publish content across Facebook, Instagram, LinkedIn, X (Twitter), and YouTube.
- Maintain a consistent brand voice across all social media platforms.
- Develop monthly content calendars aligned with marketing campaigns and hospital initiatives.

Content Creation

- Coordinate with units to create informative and engaging healthcare content as per monthly calendar.
- Write compelling captions, post copies, and campaign messaging.
- Brief designers and video editors for creatives, reels, and motion graphics.
- Identify trending content formats suitable for healthcare communication.





Community Management

- Monitor comments, messages, and social media conversations.
- Escalate sensitive concerns or complaints appropriately.
- Foster positive engagement with the online community.

Reputation Management

- Monitor Google Reviews, Facebook Reviews, and social media mentions.
- Track sentiment and identify opportunities to improve brand perception.

Campaign Execution

- Support digital campaigns for specialties, awareness days, health camps, doctor profiling, and brand initiatives.
- Track campaign performance and optimize based on insights.

Analytics & Reporting

- Prepare monthly social media performance reports.
- Track KPIs including reach, engagement, follower growth, video views, and community interactions.
- Recommend improvements based on analytics.

Photography & Video Coordination

- Coordinate on-site photo and video shoots.
- Capture basic mobile content for stories, reels, and behind-the-scenes moments when required.
- Maintain an organized repository of creative assets.

Required Skills

- Excellent written and verbal communication skills in English.
- Strong understanding of Facebook, Instagram, LinkedIn, X, and YouTube.




- Knowledge of Meta Business Suite and social media scheduling tools.
- Familiarity with Canva and basic design principles.
- Understanding of social media analytics and reporting.
- Ability to work in a fast-paced healthcare environment.

Preferred Skills

- Experience in healthcare, hospitals, wellness, or pharmaceutical marketing.
- Basic knowledge of photography and mobile videography.
- Understanding of short-form video trends and Reels.
- Experience coordinating with creative agencies and production teams.
- Familiarity with influencer collaborations and healthcare content guidelines.

Education

- Bachelor's degree in Marketing, Mass Communication, Journalism, Media Studies, or a related field.
- Relevant certifications in Digital Marketing or Social Media Marketing will be an added advantage.

What We're Looking For The ideal candidate is:

- A solid storyteller with attention to detail.
- Empathetic and patient-centric in communication.
- Creative yet responsible when communicating healthcare information.
- Proactive, organized, and eager to learn.
- Passionate about building meaningful digital experiences for patients and their families.

KPIs

- Consistent and timely content publishing
- Engagement rate across platforms
- Follower growth and community engagement
- Response time to social media queries
- Improvement in online reputation and review response quality
- Performance of social media campaigns
- Quality and consistency of brand communication

📌 Social Media & Content Executive (Kolkata)
🏢 GPT Healthcare
📍 Kolkata