Role : Social Media & Brand Marketing Executive

Salary : up to ₹45,000 Offered Employee Benefits & Perks

✅ Paid Annual Leave & Public Holidays

✅ Comprehensive Health Insurance

✅ Company-Matched SIP Investment Program

✅ Performance-Based Incentives & Career Growth

✅ Milestone Rewards & Recognition Programs

✅ International Career & Transfer Opportunities

✅ Skilled Learning, Training & Skill Development

✅ Work with International Clients and Global Teams

About the Role

VMG operates restaurants retails stores. This role owns end-to-end social media and local brand marketing for the entire portfolio: research, strategy, content, and posting. This is a do-it-yourself execution role, not an oversight role.

Job DescriptionCore Responsibilities

Market & Competitor Research: Track competitor promotions, pricing, and social activity for each brand vertical (QSR,retails) in each store's local market

Identify local trends, events, and seasonal opportunities relevant to each store's geography

Content Planning & Execution: Build and maintain a monthly content calendar per brand/location

Write captions, hooks, and post copy





Brief the graphic designer with clear creative direction (not just "make something") and manage turnaround

Personally post and schedule content across TikTok, Instagram, Facebook, Google Business Profile, and any other relevant platform

Brand Presence & Growth: Grow follower count, engagement, and local visibility per location

Propose and run local promotions, campaigns, and tie-ins with community events

Respond to comments/DMs/reviews in brand voice

Foot Traffic Generation: Design social campaigns with a clear call-to-action tied to in-store visits (limited-time offers, geo-targeted promotions, local partnerships)

Track which campaigns correlate with in-store activity (coupon redemption, mentions, foot traffic upticks)

Idea Generation & Reporting: Bring new campaign concepts proactively, not wait to be assigned

Submit a weekly report: what was posted, what performed, what's planned next, and competitor movements observed What This Role Is NOT

Not a delegation role — there is no team to manage; you execute directly

Not limited to "coordinating" the graphic designer — you plan, write, and post

📌 Social Media & Brand Marketing Executive (India)
🏢 Vishram International Services
📍 India