Role: SEO & Growth Marketing Manager - Organic Growth, AI Search & Distribution

Company: StepsAI, AI SaaS Startup

Location: Hyderabad, In-office

Type: Full-time

Salary: ₹50,000 – ₹95,000 per month, depending on experience and proven results

Experience: 3–6 years preferred About StepsAI

StepsAI is building AI agents for businesses across websites, Shopify stores, Instagram, WhatsApp, Facebook, and other customer-facing channels.

Our agents help businesses answer customer questions instantly, recommend products, capture leads, track orders, book meetings, automate workflows, and increase conversions.

We are building for a world where every business will have AI agents working across sales, support, marketing, and operations.

Now we are looking for someone who can build our organic growth engine from the ground up. The Role

We are hiring an SEO & Content Growth Manager to own organic growth across SEO, content, AI search, on-page optimization, off-page authority building, and distribution.

This is not a basic content writing role.

This is not a keyword-stuffing SEO role.

This is a role for someone who can create high-quality content, rank on Google, build authority across the web, distribute content smartly, and turn organic traffic into leads and pipeline.

You will help StepsAI become discoverable across Google, AI answer engines, communities, and high-intent search journeys.

In simple terms

Your job is to build content and SEO systems that bring the right audience to StepsAI and convert that attention into leads.

The Core

Mission

Your primary mission is to build StepsAI’s organic growth engine.

That means creating high-quality, search-led, AI-search-ready content that earns attention, rankings, backlinks, mentions, trust, and leads.

We are not hiring someone to publish generic SEO blogs.

We are hiring someone who can understand our customers, find what they are searching for, create content they actually want to read, and distribute that content where it matters.

You should be able to combine:

Strong writing

SEO strategy

On-page SEO

Off-page SEO

AI search optimization

Distribution

Analytics

GenAI workflows What You Will Own

SEO & Organic Growth Strategy

You will build the SEO and organic growth roadmap for StepsAI.

This includes

Keyword research

Search intent mapping

Competitor gap analysis

Topic clusters

Pillar pages

Blog strategy

Use-case pages

Landing page content

Content calendar

Organic growth experiments

You should know how to decide what content should be created, why it should be created, who it is for, and how it will drive traffic, leads, or pipeline. 2.High Quality Content Creation

You should be able to write and edit excellent content.

You should create

Blogs

Guides

Comparison articles

Use-case pages

Industry-specific pages

Case studies

Product-led SEO content

AI agent explainers

Customer problem articles

Founder-led thought pieces

FAQ and answer-style pages

We care about content that ranks, but also content that people actually read.

You should know how to write strong headlines, hooks, intros, examples, structure, CTAs, and conclusions.

The content should not feel generic, robotic, or AI-generated.

It should feel sharp, useful, and built for real business owners, Shopify merchants, operators, and decision-makers. 3.On-Page SEO

You will make sure every important page is structured to rank and convert.

This includes

Page titles

Meta descriptions

H1, H2, H3 structure

Internal linking

URL structure

Schema markup





Featured snippet optimization

Entity-based SEO

Content refreshes

CTA placement

Blog-to-demo conversion paths

You should know how to make content easy for Google, AI engines, and human readers to understand. 4.AI Search, GEO & AEO

Search is changing.

People are not only using Google. They are also using AI answer engines like ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews to discover tools, compare products, and make decisions.

You will help StepsAI show up in these recent search journeys.

This includes

Answer Engine Optimization

Generative Engine Optimization

AI-search-ready content structure

Clear definitions and explanations

FAQ-style content

Entity-rich content

Citation-worthy content

Comparison pages

Source-worthy statistics

Brand mentions across the web

Content that AI tools can understand, summarize, and cite

You do not need to have a formal “GEO” title before, but you should understand where search is going and be excited to learn fast. 5.Off-Page SEO & Authority Building

You will help build StepsAI’s authority across the web.

This includes

Backlink strategy

Guest posts

Founder quotes

Digital PR

Startup directories

SaaS directories

AI tool directories

Shopify ecosystem directories

Newsletter mentions

Community mentions

Partner mentions

High-quality referring domains

We do not want spammy backlinks, link farms, PBNs, or low-quality paid link packages.

We want someone who can build real authority. 6.Distribution

Publishing is not enough.

You should know how to make content travel.

You will distribute and repurpose content across channels such as:

Reddit

Quora

LinkedIn

Founder-led posts

Communities

Newsletters

YouTube descriptions

Product directories

AI tool directories

Partner ecosystems

You should understand how to add value in communities without spamming or damaging the brand.

The goal is to get the right people to discover StepsAI, trust StepsAI, and take action. 7.Content Systems

You should not become the bottleneck for every piece of content.

The best person for this role can write strong content themselves, but also knows how to build a content production system.

This may include

Creating content briefs

Using freelancers or writers

Editing drafts

Creating design briefs

Repurposing content

Using AI tools for speed

Creating publishing workflows

Maintaining quality control

Refreshing and improving old content

We want someone who can build a system, not just write alone. 8.GenAI-Native Workflow

You should know how to use AI tools aggressively, but not lazily.

You may use GenAI for:

Keyword clustering

SERP research

Content briefs

Draft support

Editing

Repurposing

Internal linking ideas

FAQ generation

Content refresh audits

Competitive analysis

Reddit and Quora research

GEO/AEO testing

But we do not want generic AI slop.

AI should help you move faster. It should not replace judgment, originality, taste, or quality.

What We Care

About

We care about outcomes, not blog count.

The goal is not to publish 20 generic articles.

The goal is to create organic growth that brings traffic, trust, leads,



and pipeline.

You should be comfortable speaking in numbers such as:

Organic traffic growth

Keyword rankings

High-intent keyword rankings

Indexed pages

Backlinks earned

Referring domains

Blog-to-demo conversion

Leads from organic

Demo bookings from organic

Content conversion rate

Branded search growth

AI search mentions or citations

Assisted pipeline

You should be able to say:

“This content cluster generated X visits, ranked for Y keywords, earned Z backlinks, brought A leads, and influenced B demos.” Must Have Requirements

3–6 years of experience in SEO, content marketing, organic growth, or content-led demand generation

Strong writing and editing ability

Experience creating content that ranks, generates traffic, earns backlinks, or drives leads

Strong understanding of on-page SEO

Understanding of search intent and keyword strategy

Ability to create content briefs and content calendars

Ability to use SEO tools and analytics tools

Understanding of off-page SEO and backlink building

Ability to distribute content beyond just publishing it

Comfort using GenAI tools for research, writing, editing, and scaling workflows

Strong ownership mindset

Ability to work in a fast-moving startup environment without constant hand-holding Good to Have

Experience in SaaS, AI, B2B, Shopify, e-commerce, or marketing technology

Experience with GEO, AEO, or AI search optimization

Experience with Reddit, Quora, LinkedIn, or community distribution

Experience building backlinks through real authority-building methods

Experience with programmatic SEO

Experience with case studies, comparison pages, and BOFU content

Experience managing freelance writers, editors, designers, or content agencies

Experience with tools like Ahrefs, Semrush, Google Search Console, GA4, Surfer, Clearscope, Frase, Screaming Frog, Notion, Webflow, WordPress, or similar tools What Success Looks Like

You deeply understand StepsAI, our product, ICPs, and customer pain points

You audit our website, blog, content structure, rankings, and organic visibility

You create a focused 30/60/90-day organic growth roadmap

You define priority content clusters, pages, and distribution channels

You set up clear tracking and reporting

You publish and improve high-quality SEO content

You start building internal linking, content structure, and on-page improvements

You launch distribution across relevant channels

You begin authority-building and backlink efforts

You identify which content themes are pulling traffic and leads

You own a working organic growth system

You have a repeatable content production and distribution process

You improve rankings for high-intent keywords

You earn quality backlinks or mentions

You start generating organic leads or demo interest

You help StepsAI build long-term search and AI-search authority This role is for someone who wants real ownership, not just another marketing job. If you are a sharp writer, strong content thinker, SEO operator, distribution-minded marketer, and AI-native learner who wants to build organic growth from the ground up, this is for you. At StepsAI, you will work directly with the founders, shape how businesses understand AI agents, build authority across Google and AI search engines, and turn content into trust, traffic, leads, and pipeline.

This is not a maintenance role. This is a building role - for someone ambitious, curious, disciplined, and excited to create work that compounds for years.

📌 SEO & Growth Marketing Manager - Organic Growth, AI Search & Distribution (Hyderabad)
🏢 Steps AI
📍 Hyderabad