Were building a D2C brand in a category nobody has educated yet. That means every customer discovery moment counts and most of them happen through search. Someone needs to own the SEO strategy, paid playbooks, and the data infrastructure that tells us whats working.

What youll own

- SEO strategy and execution keyword research, on-page optimization, technical SEO, content pillars built to rank for the terms customers actually search.
- Paid performance marketing Google Ads, Meta Ads, Pinterest with clear ROAS targets and a testing framework that never stops iterating.
- Analytics and data storytelling dashboards, conversion funnel analysis, attribution translating clicks into decisions and decisions into scaling.
- The optimization engine A/B tests running, performance reports, monthly cycles of "what worked, what didnt, what we try next."

What we need
- 3-5 years in performance marketing and/or SEO for D2C, e-commerce,



or consumer brands automotive experience is a strong plus.
- Deep hands-on experience with Google Analytics, GSC, paid platforms, and spreadsheets that tell the story.
- You know your LTV:CAC ratio by heart. You know why it matters. You know how to improve it.
- Growth mindset. Youre not running reports youre hunting for the next 20% improvement, and the one after that.

The prospect: Were in the most efficient part of the growth curve for a premium category in India. Nail acquisition economics now and we scale at half the cost competitors think is possible. Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 SEO & Digital Marketing Specialist (Kochi)
🏢 Autobacs India
📍 Kochi