SEO Analyst Essential Skills Experience with Google and Bing’s services, including Analytics and Webmaster Tools

Experience with Google’s Keyword Tool A functional understanding of HTML and CSS The ability to work with back-end SEO elements such as .htaccess, robots.txt, metadata, site speed optimization, and related skills

Proven success in link building and viral strategies The ability to deploy an effective local and long-tail search strategy A deep understanding of mobile strategy and how it relates to SEO A solid grasp of how blogging, press releases, social media, and related strategies go hand-in-hand with SEO

Experience in building inbound organic search traffic and improving SERPs A background in creating reports showing web analytics data and site evaluations An up-to-date, working knowledge of current, past, and projected trends in the SEO industry

Familiarity with the best tools in the trade Roles & Responsibilities Develop optimization strategies that increase the company’s website search engine results rankings

Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI

Manage the expenses of SEO campaigns, staying on budget,



estimating monthly costs and reconciling differences

Work with editorial and marketing teams to drive SEO in content creation and content marketing

Research and implement search engine optimization recommendations

Create and execute link building strategy

Determine measurable goals that demonstrate improvement in marketing efforts

Write compelling and high-quality website content, including blog posts and page descriptions to improve website search results Day-to-Day Duties Conduct page optimization for search engine marketing

Monitor daily performance metrics with SEO tools such as Google analytics to understand SEO strategy performance

Collaborate with others within the marketing department to manage SEO strategy

Perform ongoing keyword research, discovery and optimization for current SEO keywords to use throughout the company website and marketing materials

Closely collaborate with web development team to ensure SEO best practices are properly followed throughout website content

Change website architecture, content, linking and other factors to improve SEO positions for target keywords

📌 SEO Analyst (Bengaluru)
🏢 TEDx NPS ITPL Youth
📍 Bengaluru