Role Overview

We are looking for an experienced Marketing Specialist to lead the marketing of our Software products and services. The ideal candidate will own product positioning, go-to-market strategy, demand generation, and product launches while working closely with leadership to drive business growth. Key Responsibilities

Develop and execute go-to-market (GTM) strategies for Software products and services.

Define product positioning, messaging, and value propositions.

Plan and manage digital marketing campaigns across SEO, SEM, paid ads, email, content, and social media.

Drive demand generation and lead acquisition through data-driven marketing initiatives.

Lead end-to-end product launches and optimize campaign performance.

Create marketing collateral, case studies, presentations,



and sales enablement assets.

Collaborate with Product, Sales, and Leadership teams to achieve business objectives.

Track campaign performance, analyze key metrics, and optimize marketing ROI. Requirements

3+ years of experience in B2B SaaS or IT product marketing.

Proven experience with product launches and go-to-market strategy.

Robust expertise in digital marketing, demand generation, and performance marketing.

Hands-on experience with HubSpot, Google Ads, LinkedIn Campaign Manager, and SEO tools.

Excellent communication, analytical, and project management skills.

📌 Senior Marketing Executive (Noida)
🏢 Varaisys
📍 Noida