Marketing Lead – Windlass Steelcrafts

Location: Dehradun, India (based at or near the WSC factory)

Reports to: Vice President, Windlass Group

Employment type: Full time About Windlass Steelcrafts

Windlass Steelcrafts is the largest sword manufacturing facility in the world, based in Dehradun, with roughly 500 employees and full vertical integration across forging, heat treatment, grinding, assembly, leatherwork, and finishing.

WSC operates in three simultaneous markets: government manufacturing, white label and OEM blade production for third party brands, and a consumer heritage brand selling historical sword replicas to collectors worldwide. WSC collaborates with history and industry experts globally and works with film and television productions on prop and set design projects around the world. The Role

We are hiring a Marketing Lead to build and run marketing for Windlass Steelcrafts from the ground up. This is a senior, largely autonomous role. You will own brand strategy and messaging across three distinct audiences (consumer collectors, military and government procurement, and OEM manufacturing clients), build out a small team under you, and take direct ownership of campaigns, content, and vendor management.

This role is being hired for a specific reason: to reduce how much marketing execution and oversight sits with ownership directly. We are looking for someone who can be trusted to run their function independently, not someone who needs to be walked through it. Day one projects

Audit and improve current marketing activity, including paid advertising and product listing/SEO work

Take working ownership of the paid marketing function, with a transition plan to a new hire in that area





Build a content calendar and campaign structure for the consumer brand

Get up to speed on military and OEM audiences and how their messaging differs from consumer marketing

Hire and manage your own social media and content person, your first hiring decision in the role

Propose and run a KPI and reporting structure for your function

Coordinate with our US based marketing team to keep messaging consistent across India and North American markets What the role grows into

Within the first year, this role is expected to expand into managing additional team members currently working across product listings and digital execution, owning institutional and military facing marketing materials (case studies, agent facing collateral, capability documentation), directing outside vendors and agencies on web and digital projects, and taking ownership of our internal website and content task pipeline. This growth is earned through performance in the first several months, not assumed at hire. Who we're looking for

8 to 15 years of marketing experience, with real team management experience (you have managed at least two to four people directly)

Background in B2B, B2G, export, or manufacturing marketing. Pure retail or D2C social media backgrounds are not a fit for this role, since a significant part of the job is writing and strategizing for government and institutional audiences

Comfortable directing outside vendors, agencies, and freelancers, not just running an in house content calendar

Robust writing and content judgment across multiple audiences and tones

Confident enough to take ownership and make decisions independently. This role is built around delegation, not close supervision

📌 Senior Marketing Lead (Dehradun)
🏢 Windlass Steelcrafts
📍 Dehradun