RIASAT - Ramaiah Academy for Advanced Skills and Technology (RAF) is entering into a strategic partnership with Dassault Systemes India. This partnership would cover the entire knowledge spectrum of Industry ready skilling - consulting - applied research.

Dassault

Systemes provides 3D experience platform that allows clients to connect teams, data and process in one place. This would be covering Manufacturing, Engineering and Life Sciences using Dassault’ s world known software application platforms. For us,talent is at the core of all our People Strategy.

The wide wealth of talent includes Research Scholars, Faculty members, Trainers, Deep Tech Engineers, Technologists, Corporate Leaders, Institutional administrators and best in class functional specialists. To be a part of this phenomenal journey of transformation from better to best, do apply for the following open position at Ramaiah Institute for Advanced Skills and Technology (RAF) by mailing your Resume to [email protected] Role Purpose: The Marketing Head is responsible for increasing market visibility, generating business leads, strengthening RAF’s brand reputation, and supporting revenue growth in training and engineering services. This role oversees digital and physical marketing campaigns, industry outreach, association engagement, webinars, events, content marketing, and CRM-based lead nurturing.

The Marketing

Head must position RAF as a credible institution for engineering skilling, consulting, and services, leveraging Dassault Systèmes technologies.

Key Responsibilities: Marketing Strategy - Develop and implement RAF’s marketing strategy for training, engineering services, consulting, and manufacturing support. Create targeted marketing campaigns for students, faculty, professionals, MSMEs, engineering companies, startups, and industry associations. Establish RAF’s distinct positioning as an industry-connected Center of Excellence in Bengaluru.

Align campaigns with revenue targets and business priorities.



Lead generation - Generate qualified business leads for:

- Corporate training.
- Engineering services.
- MSME consulting
- Student training and certification.
- Industry projects.
- Placement partnerships.
- Design and run structured campaigns across LinkedIn, email, webinars, events, industry databases, and association networks.
- Work closely with the Business Head to convert marketing-qualified leads into sales opportunities.

Digital and Physical Campaigns

- Plan and execute digital marketing campaigns through LinkedIn, email marketing, landing pages, newsletters, videos, and targeted outreach.
- Run physical campaigns through seminars, roadshows, industry meets, campus events, association programs, and open-house sessions.
- Create strong campaign calendars for student admissions, corporate outreach, industry programs, and engineering services promotion.

Industry Association Engagement

- Build marketing collaborations with industry bodies such as ACMA, TAGMA, CII, FICCI, manufacturing associations, MSME clusters, and sector-specific networks.
- Organize webinars, roundtables, workshops, and industry problem-solving sessions.
- Use industry associations to create credibility, access decision-makers, and generate engineering services opportunities.

Content and Messaging

- Create compelling messaging for RAF’s offerings, including:
- Industry-driven training.
- Dassault Systèmes platform-based learning.
- Engineering services capability.
- Student employability
- MSME productivity improvement.
- Digital manufacturing and virtual twin adoption.
- Develop brochures,



pitch decks, case studies, newsletters, social media content, campaign mailers, webinar themes, and success stories.
- Ensure communication is skilled, technically credible, and business-oriented.

CRM and Marketing Operations

- Use CRM to track leads, campaign outcomes, follow-ups, lead source, conversion status, and campaign ROI.
- Maintain a structured database of students, companies, MSMEs, associations, alumni, and hiring partners.
- Track marketing performance through dashboards and monthly reports.
- Ensure marketing efforts are measurable and directly linked to sales pipeline creation.

Required Experience - 10+ years of experience in B2B marketing, technology marketing, education marketing, engineering services marketing, or industrial marketing.

- Proven experience in lead generation through digital and physical campaigns.
- Strong exposure to LinkedIn campaigns, email marketing, webinars, industry events, and CRM-based marketing.
- Prior experience working with engineering, manufacturing, skilling, software, or consulting businesses is preferred.
- Experience with industry associations such as ACMA, TAGMA, CII, FICCI, MSME associations, or sector bodies is an added advantage.

Key Skills

- B2B lead generation.
- Campaign planning and execution.
- Digital marketing and LinkedIn outreach.
- Email marketing and webinar management.
- Industry association engagement.
- Content creation and business messaging.
- CRM-driven marketing operations.
- Brand building and event management.

Key Performance Indicators

- Number of qualified leads generated.
- Marketing-qualified leads converted to sales opportunities.
- Campaign ROI.
- Webinar and event participation.
- LinkedIn and email campaign engagement.
- Number of industry association programs executed.
- Student inquiry and enrollment pipeline.
- Corporate and MSME lead pipeline.
- Brand visibility and market recall for RAF.

📌 Senior Manager – Sales & Marketing (Dassault Program) (Bengaluru)
🏢 Ramaiah Institute for Advanced Skills and Technology (RIASAT)
📍 Bengaluru