Job Title Senior Manager - Portfolio Analytics About the Function Our Marketing team are creators helping to build and nurture some of the world s most loved brands We craft amazing connections with people around the world to celebrate our brands legacies and reimagine them for the world today and into the future Everything we do is underpinned by a deep understanding of our consumers behaviours trends and technologies Using our genius and creativity we unlock our brands uniqueness understand their purpose and put them at the heart of celebrations everywhere Together we re celebrating diversity and challenging stereotypes through our advertising and marketing Wherever your talents lie from Design to Consumer Planning you ll be celebrated and supported in our inclusive culture About the Role PURPOSE OF THE ROLE This role plays a key role in driving the growth of the business by influencing the strategies and investment choices based on data-driven business insights recommendations The role is also responsible for finding new ways of Data Collation Visualization across functions CoEs and championing primary secondary research that give new insights and ideas at near real-time to deliver best-in-class consumer engagement The role is also responsible in providing integrated analytics joining the dots between multiple sources of data across consumer market commercial digital media research etc towards a one view on performance with a explicit understanding of causality Qualification MBA with a statistical or quantitative research background Experience 8-10 years of analytics data-mining experience with prior experience in working in the digital data performance management domain Knowledge skills Demonstrable partnership and influencing skills Exceptional analytical skills hand-on experience of business intelligence mgmt Ability to collaborate with cross-functional teams CoEs Digital Customer Mktg Sales MIS IT etc to unearth new sources of data and establish connections to lead performance diagnostics Ability to distil and present actionable information from multiple data sources spanning primary secondary research digital datastreams to enable near real-time monitoring of consumer engagement Experienced in Story telling Hands-on modelling experience and exposure to analytical tools like R SAS Excel will be an advantage Experience of working in high-growth performance focused environments is a plus Ability to work autonomously and lead large scale projects in a fast paced matrix organization Adequate knowledge of quasi-experimental and applied research design including multivariate statistical analysis Agency management Develop strong relationships with global and regional external digital analytics partner-agencies to ensure superior service and quality Tech skills Ability to understand leverage and build analytics tools tech software platforms along with partnership with D T team Best Suited for Someone who Can see patterns in data across various sources Very curious in nature wanting to understand the whys Is creative with numbers o Is well versed with statistical tools and techniques Externally curious and early adopter in technology based solutions AREAS OF RESPONSIBILITY PERFORMANCE MEASURES QUANTITATIVE QUALITATIVE 1 Multi-source Data and Analytics Own the planning and implementation of the portfolio diagnostics processes and hypotheses generation frameworks esp based on multi-source data info banks Offline Brand Track Ad-hoc Consumer Research Analytical models like MMM Online Social Media listening Media Campaigns 1st 3rd party data partners Manage the design and development of analytical projects designed to understand key business behaviours that drive consumer-recruitment and engagement Identify opportunities to develop forecasts statistical models segmentation schemes and data-driven frameworks to drive optimal marketing investments Identifying new sources of data especially 3rd party especially new and digital sources of data across search social multiple app platforms macro and micro economic data competitive data other data platforms to build and enrich the analytics filling the gap continuously towards an integrated and more complete view of business and brand performance across marketing and commercial functions 2 Embedding Analytics Process and Governance Jointly work with marketing commercial customer marketing business owners to identify information needs and develop reporting performance mgmt standards Develop KPI dashboards to enable business conversations for actionable insights Integrate media social analytics into transactional and consumer analytics Lead and participate in strategy development initiatives along with the brand teams for current and existing business and innovations Define problems collect information establish facts undertake enable relevant analytical studies to draw valid conclusions and effectively influence business to make strategic commercially savvy decisions Contribute to the development and application of Best Practices for Marketing Effectiveness within USL Diageo-India With D T set up a power BI dashboard with integrated analytics across all multiple sources of data with self-serve modules Leading partners and internal teams to drive data driven insights adoption into plans 3 Omnichannel Consumer Journey Analytics and M E 3 Omnichannel Consumer Journey Analytics and M E - Develop an omni-channel M E analytics practice in the business with key data points tools technology agency partners Integrated into the overall M E governance practice as part of MBP connections planning 2 0 Build own sources of data linked to the-bar and Diageo s CDP platform Diversity statement Our purpose is to celebrate life every day everywhere And creating an inclusive culture where everyone feels valued and that they can belong is a crucial part of this We embrace diversity in the broadest possible sense This means that you ll be welcomed and celebrated for who you are just by being you You ll be part of and help build and champion an inclusive culture that celebrates people of different gender ethnicity ability age sexual orientation social class educational backgrounds experiences mindsets and more Our ambition is to create the best performing most trusted and respected consumer products companies in the world Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world Feel inspired Then this may be the opportunity for you If you require a reasonable adjustment please ensure that you capture this information when you submit your application Worker Type Regular Primary Location Bangalore HO Additional Locations Job Posting Start Date 2025-11-19