Purpose/Objective

Executive - Airline Marketing is responsible for supporting the implementation of marketing strategies and route development plans.

This position involves analyzing market trends, assisting in campaign execution, and collaborating with airline partners to optimize route performance.

The Executive contributes to the airport’s growth by ensuring effective marketing outreach and maintaining strong relationships with stakeholders, thereby influencing passenger volumes and enhancing the airport’s market presence.

Key Responsibilities of Role

Marketing Campaign Support: Assist in the execution of marketing campaigns targeted at both existing and potential airline customers.

Coordinate the preparation of marketing materials for airline promotions, ensuring consistency with airport branding and guidelines.

Track and assist in the implementation of digital and traditional marketing campaigns related to airline partnerships.

Airline Relationship Support: Provide operational support to the airline marketing team in managing relationships with airline representatives.

Coordinate meetings, follow-up on action items, and provide administrative assistance in airline-related activities.

Ensure timely communication with airline partners regarding new promotional activities, updates, and campaigns.

Market Research & Data Analysis: Support strategic decision-making by conducting detailed market research and analysis.

Gather and interpret data on airline industry trends, passenger behaviours, competitor activities, and route performance to inform marketing and partnership strategies.

Provide insights and feedback on market trends, potential airline customers, and customer demographics.

Incentive Program Coordination:



Assist in implementing incentive programs for airline partners by supporting administrative tasks such as tracking program participation and reporting outcomes.

Work closely with the Finance Department to ensure accurate and timely execution of financial incentives or promotional offers.

Event Coordination: Support in the planning and execution of airline marketing events, such as airline meetings, industry conferences, and promotional activities.

Assist in coordinating logistics for airline visits, including transportation, accommodations, and meeting setups.

Provide in office support for events, ensuring smooth execution and addressing any operational needs.

Cross-functional Coordination: Work closely with internal teams, including the customer experience, digital marketing, and commercial departments, to align airline marketing initiatives with broader organizational goals.

Ensure coordination between the airline marketing department and other internal functions to deliver integrated campaigns.

Reporting & Documentation: Maintain accurate records of airline marketing activities, campaigns, and performance metrics.

Assist in preparing reports and presentations for internal stakeholders, summarizing campaign results, budget usage, and performance analysis.

Provide support in tracking airline marketing budget expenditures and ensuring campaigns are executed within financial constraints.

Customer Service & Support:



Provide administrative and operational support for airline partners, helping resolve any issues related to airline marketing programs.

Assist in managing customer feedback, gathering insights from airline partners, and making recommendations for improvements to marketing strategies.

Key Stakeholders - Internal: Lead - Airline Marketing Airport Operations Team Business Development Team Customer Experience Team Marketing Team Finance Department Legal &

- Compliance Team IT and Data Analytics Team Airport Commercial Team (Retail, F&B;, and Advertising) Slot Management Team Key Stakeholders - External: Airline Partners (Current and Potential) Travel Agencies &
- Tour Operators Government Authorities (Civil Aviation Authority, Airport Authority) Aviation Regulators &
- Industry Bodies Media Partners (Press, TV, and Digital Media) Tourism Boards &
- Destination Marketing Organizations (DMOs) Airport Service Providers (Ground Handling, Catering, etc.

) Local and International Industry Associations Consultants and Marketing Agencies Airport Retailers and Concessionaires

Technical Competencies

Airline Partnership Development-AAHL,Data-Driven Decision Making-AAHL,Financial Reporting-AAHL,Market Intelligence and Competitor Analysis-AAHL,Marketing Strategy & Planning-AAHL,Passenger Experience Management-AAHL,Revenue Optimization-AAHL

Qualifications and Experience

Educational Qualifications: Bachelor’s degree in marketing, business administration, or a related field is generally required Work Experience: 3-5 years in marketing, preferably in the airline, aviation, or travel industry.

Experience with digital marketing, event coordination, or customer relationship management is a plus.

📌 Senior Manager – Airline Marketing (Ahmedabad)
🏢 Adani Group
📍 Ahmedabad