Job Summary

As a Senior Copywriter, youll lead creative thinking across brands, mentor junior writers, and develop campaigns that are backed by insight. Youll work on a mix of consumer, corporate and BFSI brands, translating research into powerful ideas and helping teams solve real business challenges through communication. Youll be expected to bring strategic thinking, conceptual strength and a constant curiosity about culture, technology and consumer behaviour.

Responsibilities

- Lead creative development across campaigns, films, digital content, social media, presentations and brand communication.
- Conduct in-depth research to uncover consumer, category and cultural insights.
- Write across formats: from long-form storytelling to sharp digital copy.
- Simplify complex categories, particularly BFSI, into engaging and effective communication.
- Mentor and guide junior writers through feedback and creative reviews.
- Collaborate with designers, strategists and client servicing teams to elevate ideas.
- Present ideas confidently to internal teams and clients.

Requirements
- 3+ years of experience in advertising, branding or digital agencies




- Solid conceptual thinking and campaign development skills.
- Great writing and editing abilities.
- Excellent research skills with the ability to transform insights into creative ideas.
- Experience or willingness to work on BFSI and other research-heavy categories.
- Ability to handle multiple brands and deadlines without compromising quality.
- Strong presentation and communication skills.
- Understanding of AI-powered creative workflows and research tools.

Bonus Points
- If you are curious before creative
- Believe research is the foundation of great ideas
- Enjoy solving challenging business problems not just writing copy
- Are excited to work across categories, including BFSI, healthcare, retail, technology and lifestyle
- Believe that the best ideas come from collaboration, experimentation and continuous learning

Location

Mumbai

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

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