Team: MarketingProduct: SaleshandyLocation: Ahmedabad, on-siteAbout the roleSaleshandy is a cold email platform used by teams and agencies to run outreach that lands in the inbox and gets replies.We already have strong organic visibility in the cold email and outbound space. Now we want to scale it further with better content strategy, sharper execution, and stronger business impact.As a Senior Content Marketer, you’ll own content as a growth channel. You’ll work on blogs, guides, comparison content, keyword planning, content calendars, content quality, distribution, and performance.Your goal will be to grow qualified traffic, improve signups, drive MQLs, and support pipeline through useful, search-led, and conversion-focused content.What you’ll doBuild and execute the content strategy for Saleshandy.Plan SEO-led content around cold email, deliverability, outbound sales, lead generation, follow-ups, and sales engagement.Find keyword gaps, refresh existing blogs, improve rankings, and build topic clusters.Create and manage content such as blogs, long-form guides, comparison articles, alternatives content, listicles, templates, newsletters, and LinkedIn repurposed posts.Build and maintain the content calendar.Create clear briefs and content writing guidelines for writers.Edit drafts, improve structure, sharpen messaging, and raise content quality.Work with writers, freelancers, agencies, and internal team members to keep content moving.Collaborate with SEO, sales, customer success, design, and leadership to turn insights into content ideas.Support demand gen with content ideas,



newsletter topics, webinar angles, nurture content, and repurposed assets.Use AI tools to speed up research, outlining, editing, repurposing, and reporting without making content generic.Track content performance and improve what is not working.Tools you should be comfortable withYou should know how to use content, SEO, analytics, and workflow tools such as:Ahrefs, Semrush, or similar SEO toolsGoogle Search ConsoleGA4Mixpanel or similar product analytics toolsCMS tools like WordPressBasecamp, Slack, Notion, or similar project management toolsAI tools for research, briefs, editing, and repurposingOptimization or testing tools when neededYou don’t need to know every tool, but you should be comfortable using data and tools to make better content decisions.What we’re looking for4+ years of content marketing experience, ideally in B2B SaaSStrong writing and editing skills in plain EnglishGood understanding of SEO, keywords, search intent, and content funnelsExperience with blogs, guides, comparison articles, and educational contentAbility to turn technical topics into simple, useful contentExperience working with writers, freelancers, agencies,



or content teamsStrong content calendar and briefing skillsComfort with analytics, reporting, and growth metricsAbility to work with stakeholders across teamsPractical understanding of AI in content workflowsStrong ownership and goal-focused executionYou’ll do well here ifYou can turn a business goal into a clear content plan.You care about quality, but you also know how to ship.You can work with writers, manage feedback, collaborate with stakeholders, and keep content moving.You stay focused on outcomes: traffic, rankings, signups, MQLs, and pipeline.Bonus pointsYou’ve worked on a sales, outbound, email, CRM, or marketing SaaS productYou understand cold email, deliverability, or lead generationYou’ve scaled an organic channel beforeYou’ve worked on comparison or alternative contentYou’ve supported demand gen through blogs, newsletters, webinars, or repurposed contentWhat success looks likeStronger rankings for high-intent keywordsMore qualified organic trafficBetter performance from existing blogsMore signups, MQLs, and pipeline from contentStronger comparison and educational contentBetter content briefs, workflows, and writer outputStronger distribution through newsletters, LinkedIn, and demand gen assetsWhat you getReal ownership of an important growth channelA robust organic foundation to scaleResult-oriented work environment with no micromanagementAnnual learning budgetHealth insuranceAnnual pay reviewCompetitive pay based on skills and impactAnnual team retreatsTools and tech needed to do your best work

📌 Senior Content Marketer (Ahmedabad)
🏢 The Ikigai
📍 Ahmedabad