Company Description Vikataestate is a firm founded in 2020 , focused on delivering professional and technical services across multiple industries, including healthcare, transportation and logistics, restaurants and hospitality, education, and on-demand application development.

The company provides customized solutions in data analytics, automation, UI/UX research, and both government-funded and corporate skill development programs. Vikataestate supports national initiatives such as the National Apprenticeship Promotion Scheme (NAPS) to strengthen workforce readiness and employability. With over 100 completed projects, 50+ satisfied clients, and more than 150 learners trained, the company is building a future-ready ecosystem where organizations and talent grow together.

Its mission is to enable excellence through continuous learning, technology-driven solutions, and a strong commitment to client success.

Role Description The Search Engine Optimization Specialist – Organic Lead Generation role is a full-time, on-site position based in Bengaluru. The specialist will focus on driving organic traffic and qualified leads through comprehensive keyword research, on-page optimization, link-building strategies, and regular SEO audits.

Daily responsibilities include analyzing website performance, monitoring rankings and user behavior via web analytics tools, and implementing data-driven improvements to enhance visibility and conversion rates. The role also involves collaborating with content, marketing, and technical teams to align SEO initiatives with business goals, creating reports and dashboards to track progress, and staying current with search engine guidelines and industry best practices.

Job Title: SEO Specialist – Organic Lead Generation

Location- Gurugram

Work Mode- Initial 2 months will be Work From Office (Onsite), followed by a Hybrid work model.

Experience

3–5 Years

Employment Type

Full-Time

About the Role





We are looking for a highly result-oriented SEO Specialist who can drive qualified organic lead generation for our B2B SaaS products. The ideal candidate should have proven experience in improving search visibility, increasing high-intent organic traffic, and converting visitors into qualified sales leads.

This role is not focused only on improving keyword rankings—it is focused on delivering measurable business outcomes through SEO.

Key Responsibilities

- Develop and execute end-to-end SEO strategies to increase qualified organic leads.
- Conduct comprehensive keyword research with a focus on commercial and high-intent search terms.
- Perform technical SEO audits and implement recommendations to improve website performance.
- Optimize website architecture, internal linking, metadata, schema markup, and Core Web Vitals.
- Build topical authority through content clusters, pillar pages, landing pages, comparison pages, and case studies.
- Collaborate with the content, design, and development teams to create SEO-optimized content.
- Plan and execute ethical link-building campaigns through digital PR, guest posting, and outreach.
- Monitor website performance using Google Search Console, Google Analytics 4, Ahrefs, SEMrush, or similar tools.
- Track keyword rankings, traffic, conversion rates, and organic lead generation.
- Analyze competitor SEO strategies and identify opportunities to outperform them.
- Improve organic conversion rates by working closely with marketing and product teams.
- Prepare weekly and monthly SEO performance reports with actionable insights.

Required Skills

- Strong expertise in On-Page, Off-Page, and Technical SEO.
- Hands-on experience with Google Analytics 4,



Google Search Console, Ahrefs, SEMrush, Screaming Frog, and Google Tag Manager.
- Strong understanding of keyword intent, topical authority, E-E-A-T, schema markup, and Core Web Vitals.
- Experience with content strategy for B2B SaaS products.
- Understanding of HTML, CSS, JavaScript, and website architecture from an SEO perspective.
- Knowledge of conversion rate optimization (CRO) and SEO analytics.
- Excellent analytical and problem-solving skills.
- Strong communication and stakeholder management abilities.

Preferred Qualifications

- Experience working with B2B SaaS, HR Tech, Productivity Software, Cybersecurity, or AI products.
- Experience in international SEO targeting the US, UK, Europe, Middle East, and APAC markets.
- Familiarity with WordPress or other CMS platforms.
- Experience using AI tools such as ChatGPT for SEO research, content briefs, and workflow automation.

Key Performance Indicators (KPIs) The selected candidate will be evaluated on measurable business outcomes, including:

- Increase in qualified organic leads.
- Growth in high-intent keyword rankings.
- Organic demo requests and contact form submissions.
- Organic conversion rate.
- Growth in organic traffic from target geographies.
- Increase in indexed pages and keyword visibility.
- Improvement in website health score and Core Web Vitals.
- Quality and authority of acquired backlinks.
- Monthly SEO performance against agreed targets.

What We're Looking For

- Data-driven mindset with a strong focus on ROI.
- Ability to own SEO strategy end-to-end.
- Proven track record of generating organic business leads.
- Self-motivated, proactive, and accountable for results.
- Ability to work in a fast-paced product company.

Why Join Us?

- Work on innovative AI-powered SaaS products.
- Chance to build SEO strategy from the ground up.
- Exposure to global B2B markets.
- Collaborative environment with opportunities for growth and ownership.

📌 Search Engine Optimization Specialist - Organic Lead Generation (Gurugram)
🏢 Vikataestate
📍 Gurugram