ABOUT CRETIKPANDA ? We’re a fast-growing e-commerce brand house, building and scaling our brands from scratch. From viral video ads and social-first storytelling to AI-powered editing workflows — we do everything in-house.
Our mission is straightforward: create content that people love, share, and can’t scroll past. ? ABOUT THE ROLE We are looking for a creative and performance-driven Script Writer who can craft engaging and high-converting scripts for product advertisements on platforms like Facebook and Instagram. The ideal candidate understands audience psychology, hooks, and storytelling that drives conversions.
RESPONSIBILITIES - Write compelling scripts for short-form video ads (15–60 seconds)
- Create scroll-stopping hooks within the first 3–5 seconds
- Develop scripts focused on product benefits, problem-solving, and storytelling
- Collaborate with the marketing and creative team for ad concepts
- Adapt scripts based on performance data and feedback
- Write in multiple tones (Hinglish, direct response)
- Stay updated with current ad trends and viral formats
- Handle, guide and give training to juniors or interns working under you.
REQUIREMENTS - Strong command of English and Hindi (Hinglish preferred)
- Basic understanding of performance marketing and ad funnels
- Ability to write crisp, engaging, and conversion-focused content
- Creative mindset with attention to detail
- Prior experience in ad scripts, content writing, or similar roles is a must PREFERRED SKILLS - Understanding of consumer psychology and buying triggers
- Knowledge of hooks and CTA writing
- Ability to analyse winning ads and replicate frameworks Location: Rohini Sector 18 Salary: ₹25,000 – ₹35,000 Experience: Minimum 1 year