Salesforce Business Analyst with Data 360 and OneCRM Area(s) of responsibility — Salesforce Business Analyst with Data 360 and OneCRM We are seeking an experienced Salesforce Business Analyst to support enterprise CRM transformation across two connected initiatives: Salesforce Data 360 (Data Cloud) activating unified customer and commercial insights — and OneCRM — consolidating people, processes and platforms onto a single, harmonized Salesforce instance across business units.

Key Responsibilities Requirements & Discovery • Elicit, analyze, and document business requirements through workshops, interviews, and process reviews with Veolia stakeholders across business units and regions.

- Translate business needs into detailed user stories, acceptance criteria, process flows, and functional specifications.
- Map and harmonize "as-is" vs. "to-be" processes as part of the OneCRM consolidation, identifying overlaps, gaps, and standardization opportunities. Data 360 / Data Cloud • Work with data and architecture teams to define data unification requirements — identity resolution, data model mapping, source onboarding, and harmonized customer/commercial profiles.
- Define use cases that activate customer and commercial insights (segmentation, account 360 views, cross-sell/upsell, commercial reporting) and tie them to measurable business outcomes.
- Support data quality, governance, and mapping rules across source systems feeding Data 360. OneCRM Consolidation • Support the consolidation of multiple Salesforce orgs/instances and business processes into a unified OneCRM model.
- Document standardized processes across Sales, Service, and commercial operations; help reconcile differing business-unit requirements into a common solution.
- Assist with data migration mapping, deduplication rules,



and reconciliation requirements. Delivery & Collaboration • Partner with Solution Architects, Developers, and Admins to ensure requirements are correctly understood, designed, and built.
- Maintain and prioritize the product backlog with the Product Owner; participate in Agile ceremonies (sprint planning, refinement, reviews, retrospectives).
- Prepare and support UAT — test scenarios, test scripts, defect triage, and business sign-off.
- Create user-facing documentation, training material, and support change management/adoption.

Stakeholder

Management • Act as the primary liaison between Veolia business teams and the delivery organization.

- Manage expectations, communicate trade-offs, and keep stakeholders aligned on scope, priorities, and outcomes.

Required Skills &

Experience • 8 years of business analysis experience, with 3 years on Salesforce implementations.

- Hands-on experience as a BA on Sales Cloud and/or Service Cloud projects.
- Working knowledge of Salesforce Data Cloud / Data 360 concepts — data ingestion, data modeling, identity resolution, unified profiles, and insight activation.
- Solid grasp of the Salesforce data model (Accounts, Contacts, Opportunities, Cases) and configuration concepts (objects, fields, flows, security).
- Experience with CRM consolidation / multi-org or multi-business-unit programs and process standardization.
- Proven requirements-engineering skills: user stories, process mapping (BPMN), functional specs, and acceptance criteria.
- Experience with Agile/Scrum delivery and tools such as Jira/Azure DevOps and Confluence.
- Strong experience facilitating workshops and managing senior business stakeholders.
- Familiarity with data migration and integration concepts (APIs, middleware such as MuleSoft, ETL patterns).

Experience Level Senior Level

📌 Salesforce Business Analyst (Pune)
🏢 Birlasoft
📍 Pune