Open Territories & Vacancies

We are expanding our ground-level sales force and are actively hiring for the following clusters:

1. Falakata, Jaigaon, Cooch Behar (Cluster) 1 Position
2. Raiganj, Malda, Kaliyaganj (Cluster) 1 Position
3. Araria, Purnia, Murliganj, Bihariganj (Cluster) – 1 Position
4. Patna – 1 Position
5. Muzaffarpur – 1 Position
6. Darbhanga – 1 Position

Role Summary We are looking for an energetic and field-oriented Sales Officer (SO) to drive daily sales activities and brand presence at the grassroots level.

The SO will serve as the primary face of the company for our retail network, dealers, and local influencers.

The successful candidate will be responsible for executing route plans (Tour Plans), generating secondary sales, conducting local userbase meetings, and logging daily activities directly into the Rathi Reporting App.

Key Responsibilities

1. Route Planning & Daily Sales (Secondary Sales)

- Daily Market Visits: Strictly follow the assigned Tour Plans/Beat Plans to visit hardware stores, retail counters, and dealer networks daily.
- Order Generation: Punch in daily sales orders (Secondary Sales) through the mobile reporting app and ensure they are routed to the designated distributors/depots for timely fulfillment.
- Stock Monitoring: Check product availability, visibility, and stock levels at the retail counters.

1. Influencer & Userbase Engagement

- On-Ground Meetings: Organize and execute small-scale "Userbase Meetings" with local applicators, fabricators, contractors, and masons to build brand loyalty.
- Scheme Communication: Effectively communicate ongoing company schemes, discounts, and product benefits directly to the retail and userbase level.

1. Retail Expansion & Onboarding

- New Counters:



Identify and convert current retail counters in unrepresented or weak territories.
- Visibility & Branding: Ensure brand visibility through the deployment of Point of Sale (POS) materials, banners, and local branding initiatives at the shop level.

1. Reporting & Field Compliance

- Real-Time Data Entry: Log all Check-ins, Check-outs, and Daily Reports via the Rathi Reporting App in real-time.
- Expense Management: Maintain and submit accurate logs for local travel (Bike Expenses) and Tour Expenses for approval.
- Market Intelligence: Promptly report competitor activities, local pricing changes, and potential quality complaints to the ASM.

Qualifications & Requirements

- Education: Minimum Graduation in any discipline (B.Com, B.Sc, B.A., or BBA).
- Experience: 1-4 years of experience in channel sales, field sales, or retail distribution (Building materials, FMCG, or hardware experience is preferred).
- Local Geography: Must be a local resident or possess extensive knowledge of the routes and retail landscape in the applied cluster.
- Tech Literacy: Must own a smartphone and be comfortable operating mobile reporting/sales applications daily.
- Mobility Requirement: Mandatory ownership of a two-wheeler with a valid driving license. The role requires 90% field time.

Skills & Competencies

- Strong relationship-building and interpersonal skills.
- Target-oriented and capable of working independently in the field.
- Good negotiation skills with the ability to handle retail objections.
- High energy levels and willingness to travel extensively within the assigned cluster.

What We Offer

- Competitive basic salary with attractive performance-based sales incentives.
- Fuel and daily travel allowance (TA/DA).
- Comprehensive training and a clear career progression path within the sales organization.

📌 Sales Officer (SO) (Araria)
🏢 Rathi Adhesive
📍 Araria