Role & responsibilities

- Drive achievement of primary and secondary sales targets within the assigned urban markets.

- Coordinate with SSMs to ensure effective order booking and sales execution.

- Implement trade marketing initiatives, promotional schemes, and BTL activities to enhance market visibility.

- Monitor merchandising standards and ensure proper deployment and utilization of POSM across markets.

- Prepare, validate, and submit trade claims as per SOP within defined timelines.

- Manage stockist operations, including SMR preparation, inventory management, and accurate data updation in REACH.

- Maintain accurate sales reports, trackers, POS records, and other business MIS on a timely basis.

- Capture and report market intelligence,



including competitor activities, customer feedback, and market issues.

- Support current stockist appointments in line with company policies and business requirements.

- Drive retail business growth by monitoring key sales KPIs such as sales value, line sold, coverage, ECO, bill cuts, and TLSD.

- Ensure compliance with company processes, reporting standards, and operational guidelines.

Preferred candidate profile

- Age - Max 36 Years

- MBA/PGDM or Equivalent, Graduate

- 2-8 years relevant experience of FMCG industry

📌 Sales Officer/Sr. Sales Officer - GT (Agra)
🏢 Dabur
📍 Agra