We are looking for a driven Sales Manager to own and grow our presence across Bangalore and surrounding markets. You will lead both B2B (horeca, corporate wellness, retail chains) and B2C (direct-to-consumer, events, pop-ups) channels while building and managing a lean, high-performing sales team.

What you'll do Develop and execute territory sales plans for Bangalore and nearby regions to hit monthly and quarterly revenue targets

Identify, onboard, and nurture B2B accounts - cafes, restaurants, hotels, gyms, corporate canteens, and premium grocery outlets

Drive B2C growth through local events, pop-ups, influencer partnerships, and sampling campaigns

Lead end-to-end sales operations: forecasting, pipeline management, order coordination, and last-mile follow-up

Coordinate with the operations team to ensure timely fulfilment and excellent post-sale experience

Recruit, train, and mentor field sales executives as the team scales

Track competitor activity and provide actionable market intelligence to the leadership team

Represent Refresco Coffee at trade shows, wellness expos, and community events What we're looking for 3-6 years of sales experience, ideally in F&B;, FMCG, or wellness/nutraceuticals





Proven track record of managing B2B accounts and achieving sales targets in a Bangalore/South India market

Experience with B2C channels - online marketplaces, direct sales, or consumer events

Strong network within the Bangalore horeca, corporate, or specialty food ecosystem is a plus

Excellent communication in English and Kannada; Hindi or other South Indian languages are an advantage

Self-starter comfortable with a rapid-moving startup environment

Valid two-wheeler or four-wheeler driving licence Nice to have Prior experience selling health, wellness, or specialty beverage products

Familiarity with CRM tools and basic sales analytics

Existing relationships with modern-trade or quick-commerce buyers What you get Competitive fixed salary + uncapped performance incentives

Monthly Refresco Coffee product allowance

Flexible working style - field + remote

Direct exposure to founders and fast growth potential

Opportunity to shape the brand's market presence in a high-growth category Apply now - send us your CV Share this opening LinkedInFacebookXWhatsApp

📌 Sales Manager (Bengaluru)
🏢 Refresco Coffee
📍 Bengaluru