Sales executive (Projects)

Department: Sales – Projects

Location: Hyderabad Role Purpose

To drive strategic sales growth for Fire Protection and Life Safety Projects by identifying high-value opportunities, building strong relationships with MEP Consultants, Architects, Turnkey Contractors, and End Clients, and ensuring seamless project conversion, execution coordination, and collections — while consistently achieving aggressive revenue and order booking targets.

This role is critical in expanding market presence in Industrial, Commercial, Institutional, and IT Park segments for Basic Elements. Key Responsibilities:

1.

Revenue

Generation & Order Booking

Achieve and exceed monthly revenue targets starting from ₹85 Lakhs per month and upward, as defined by management.

Generate revenue through new project acquisition in Fire Protection and Fire Fighting Systems.

Identify, track, and convert qualified project opportunities in assigned territories and segments.

Drive end-to-end sales cycle: Lead Generation → Proposal → Negotiation → Order Closure → PO Acquisition.

Maintain a strong pipeline of high-value projects aligned with company growth strategy. 2.

Strategic Client

Acquisition & Market Expansion

Schedule and conduct meetings with key decision-makers including Developers, Facility Heads, Project Managers, and Procurement Teams.

Develop and expand new client relationships across:

Industrial Facilities

Commercial Buildings

Institutional Projects

IT Parks & Tech Campuses (Strategic Growth Segment)

Present company capabilities, technical solutions, and value propositions to prospects.

Submit structured DART (our CRM Tool) reports on:

Current markets entered

Lead status

Conversion progress 3. Consultant, MEP & Partner Relationship Development

Identify and build strong working relationships with:

MEP Consultants

Architects

Turnkey Contractors





PMC (Project Management Consultants)

Conduct regular consultant visits for empanelment and specification inclusion.

Develop and maintain a collaboration database of consultants, contractors, and channel partners.

Build a minimum collaboration pool of 6+ active partners per year.

Work closely with partners for subcontracting, project execution support, and joint bidding opportunities. 4.

Project

Coordination & Execution Support

Coordinate with internal departments (Projects, Operations, Marketing, and Finance) post order booking.

Ensure smooth handover from Sales to Execution with complete technical and commercial clarity.

Monitor project progress, timelines, and client expectations.

Support project teams in resolving client concerns and technical clarifications.

Ensure high customer satisfaction and long-term relationship retention.

- Billing, Collections & Performance Tracking

Follow up on billing milestones as per project billing plan.

Drive consistent collections aligned with invoicing schedules.

Achieve collection targets as defined against billed revenue.

Maintain accurate tracking of

Billing status

Collection efficiency

Outstanding payments

Update DART Reports and Performance Dashboards regularly with:

Sales pipeline

Billing vs Collection

Order booking value

Client engagement metrics Key Activities

Monthly revenue generation as per target sheet (₹85 Lakhs+ baseline).

New client acquisition in priority sectors.

Consultant and partner empanelment.





IT Park segment penetration and market development.

Billing follow-ups and collection tracking.

Stakeholder coordination for faster project closures and execution support. Authority

Conduct client visits, consultant meetings, and partner discussions.

Develop and implement customer acquisition and market penetration strategies.

Recommend strategic partnerships and collaborations.

Coordinate cross-functionally for project execution and client servicing.

Campaign request to Marketing team as per the needs of the Market Performance Metrics (KPIs)

Monthly Target vs Achievement (%)

Revenue Generated from New Projects

Order Booking Value (Monthly & Quarterly)

Number of New Clients Acquired

Number of Active MEP/Consultant/Architect Partnerships

IT Park Market Penetration (New Accounts Opened)

Collection Efficiency vs Billing Plan

Pipeline Value & Conversion Ratio

Customer Satisfaction & Repeat Business Required Skills & Qualifications

Graduate / Diploma in Engineering (Electrical / Mechanical preferred).

1–3 years of experience in Project Sales (Fire Alarm, Fire Fighting, ELV, or MEP Solutions preferred).

Strong network with MEP Consultants, Architects, and Contractors (Highly Preferred).

Strong communication, negotiation, and relationship management skills.

Understanding of Fire Safety Systems, Codes, and Project Sales Lifecycle.

Ability to handle high-value B2B project sales with long sales cycles.

Excellent follow-up, coordination, and dashboard reporting discipline.

Preferred Candidate

Profile (For Basic Elements – Strategic Fit)

Experience selling to IT Parks, Developers, and Large Commercial Projects.

Exposure to Fire Protection Projects above ₹50 Lakhs ticket size.

Strong local network in Hyderabad real estate and construction ecosystem.

📌 Sales Executive (Hyderabad)
🏢 BASIC ELEMENTS
📍 Hyderabad