Job Summary:

The Content Head / Content Writer is responsible for developing, managing, and executing high-quality healthcare content across multiple platforms including websites, social media, blogs, newsletters, patient communication materials, internal communications, and promotional campaigns. The role requires creating accurate, engaging, and patient-friendly content while maintaining the hospital’s brand voice and healthcare communication standards.

Key Responsibilities:1. Content Strategy & Planning

- Develop and implement a comprehensive content strategy aligned with hospital objectives.
- Plan monthly content calendars for digital platforms, campaigns, and healthcare awareness programs.
- Identify healthcare trends, patient interests, and industry topics to create relevant content.
- Coordinate with doctors, department heads, and clinical teams to gather accurate medical information.

2. Healthcare Content Creation

- Write and edit website content, blogs, articles, newsletters, brochures, and patient education materials.
- Create informative healthcare content on diseases, treatments, procedures, specialties, and preventive care.
- Convert complex medical information into straightforward, patient-friendly language.
- Develop doctor profiles, success stories, patient testimonials, and service descriptions.
- Prepare content for hospital events, health camps, awareness programs, and campaigns.

3. Digital & Social Media Content Management

- Create engaging content for social media platforms such as Facebook, Instagram, LinkedIn, and YouTube.




- Develop captions, creatives, video scripts, and campaign content.
- Coordinate with design and digital marketing teams for content execution.
- Monitor content performance and suggest improvements.

4. Brand Communication

- Ensure consistency in hospital branding, tone, and messaging across all communication channels.
- Maintain quality standards and accuracy in all published content.
- Support marketing campaigns with creative concepts and communication materials.
- Develop corporate communication documents, announcements, and internal newsletters.

5. Content Editing & Quality Control

- Review and proofread all content before publishing.
- Ensure medical accuracy, grammar, readability, and compliance with healthcare communication guidelines.
- Maintain content approval workflows with doctors and management teams.

6. SEO & Website Content Management

- Create SEO-friendly healthcare content to improve website visibility.
- Conduct keyword research and optimize blogs and web pages.
- Update website content related to departments, doctors, services, and facilities.
- Track content performance using analytics tools.

7. Team Coordination (Content Head Role)

- Lead and guide content writers, designers, and digital marketing teams.
- Allocate content assignments and monitor deadlines.
- Train team members on healthcare communication standards.
- Manage external agencies, freelancers, and vendors when required.

Pay: ₹35,000.00 - ₹60,000.00 per month

Work Location: In person

📌 Content Head (India)
🏢 Renova Hospitals
📍 India