Senior Marketing Manager – Job Description

Job Title: Senior Marketing Manager

Department: Marketing

Reports To: Director / General Manager

Job Summary

The Senior Marketing Manager is responsible for developing and executing strategic marketing plans that strengthen the company's brand, generate qualified leads, increase revenue, and drive business growth. The role oversees digital and offline marketing, branding, advertising, events, public relations, and market research while managing the marketing team and external agencies.

Key Responsibilities

Develop and implement annual marketing strategies aligned with business objectives.

Build and maintain a strong brand identity across all marketing channels.

Plan and execute digital marketing campaigns (SEO, SEM, social media, email marketing, and paid advertising).

Manage advertising, promotional campaigns, exhibitions, and corporate events.

Generate quality leads and support the sales team in achieving revenue targets.

Conduct market research, competitor analysis, and customer trend analysis.

Manage marketing budgets and optimize return on investment (ROI).

Oversee content creation for websites, brochures, presentations, videos, and social media.

Build relationships with media partners, agencies, and vendors.





Monitor campaign performance using analytics and prepare management reports.

Lead, mentor, and evaluate the marketing team to achieve departmental goals.

Ensure brand consistency across all business divisions.

Required Qualifications

MBA in Marketing or equivalent qualification.

8–12 years of experience in marketing, with at least 3–5 years in a managerial role.

Experience in real estate, construction, hospitality, or infrastructure is preferred.

Robust knowledge of digital marketing platforms and CRM tools.

Excellent communication, leadership, and project management skills.

Ability to analyze market trends and make data-driven decisions.

Key Skills

Strategic Marketing Planning

Brand Management

Digital Marketing

Lead Generation

Team Leadership

Budget Management

Market Research

Campaign Management

Business Development Support

Communication & Negotiation

Analytical & Decision-Making Skills

Key Performance Indicators (KPIs)

Lead generation targets achieved

Marketing ROI

Brand awareness and engagement

Website traffic and conversion rate

Sales support effectiveness

Campaign performance

Customer acquisition cost (CAC)

Team productivity and project delivery

Pay: Up to ₹60,000.00 per month

Work Location: In person

📌 Senior Account Manager (India)
🏢 Motus Buildwell Engineers
📍 India