Job Role: Product Marketing Associate (PUC Commerce)

ABOUT PARIKSHE:

PARIKSHE is envisioned as a one-stop learning solution for any student preparing for state board examinations in Karnataka. Our mission is to provide high quality academic learning founded on excellent teaching and pedagogy to students across Karnataka, irrespective of their backgrounds.

Currently, SSLC @ PARIKSHE , PUC Science and PUC Commerce are being run through 3 dedicated YouTube channels and on the PARIKSHE App with content in both live and asynchronous forms. The channels have amassed lakhs of followers with dedicated efforts being put into further growth on YouTube , the mobile application and our paid courses.

At PARIKSHE, we believe that learning is most effective when it happens in the student’s mother tongue. That is why our teaching approach is bilingual (Kannada-plus-English) ensuring simplicity, clarity, deeper understanding and better academic outcomes for our students.

Role Overview

We are looking for a hands-on Product Marketing Associate who can drive content, execution, marketing and coordination for PUC Commerce. This role is highly execution-driven and requires someone who can independently create, experiment, analyze, and improve marketing efforts across Instagram, YouTube, app, and CRM for the Commerce free and paid products.

Key Responsibilities

Content Creation & Experimentation

- Create and independently review Instagram Reels and YouTube Shorts based on defined

objectives and target audience based on the product requirements

-Build monthly marketing calendar

-Experiment with different content formats to identify what works

-Continuously improve content quality and performance





Instagram Management & Growth

- Maintain and update Instagram planning sheet (Reels, Stories, Polls, Posts)

-Share performance insights and improvement suggestions

-Experiment with thumbnails and engagement formats

-Create monthly Instagram reports

-Coordinate with performance marketing team

Product Support- YouTube, App and CRM Platform

- Create PPTs for YouTube live sessions and marketing videos

- Coordinate Instagram Lives before YouTube Lives

- Support execution of live content marketing

- Execute app notifications and CRM messaging

- Drive student testimonials

Content & Asset Coordination

- Coordinate with graphics team for creatives

-Raise and manage Zoho tickets for banners

-Ensure timely delivery of assets

-Work with content, academic, design, and performance teams

-Ensure timely execution across teams

Requirements

- 2-3 years of experience in marketing/content/product roles

- Strong understanding of Instagram and YouTube

- Ability to execute and iterate independently

- Basic understanding of performance metrics

- Strong communication and coordination skills

- Must know spoken and written Kannada

- A background in commerce is preferable

Why Join Parikshe

- High ownership and learning

-Exposure to product, content-led growth and marketing

-Work on a rapid-growing education brand

Job Type: Full-time

Pay: ₹30,000.00 - ₹40,000.00 per month

Application Question(s):

- Do you have Strong understanding of Instagram and YouTube?
- Do you know spoken and written Kannada?

Education:

- Bachelor's (Preferred)

Experience:

- Marketing: 3 years (Preferred)

Location:

- Bengaluru, Karnataka (560103) (Preferred)

Work Location: In person

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